How does Shakespeare engage the audience in Ac 4, Scene 1 of Othello Essays

How does Shakespeare draw in the crowd in Ac 4, Scene 1 of Othello Essays How does Shakespeare connect with the crowd in Ac 4, Scene 1 of Othello Essay How does Shakespeare connect with the crowd in Ac 4, Scene 1 of Othello Essay This scene Act 4, scene 1-strengthened the motivation behind the play; envy. Act 3 completes uncomfortable. Desdemona has now perceived her significant other is envious despite the fact that she never gave him cause, she has never understood that the hanky is missing and is making Othello become angrier. Desdemonas reaction to this shows the wide-alert, sensible authenticity about human issues of which she has just given proof. Obviously something of her feeling of the outright and extraordinary nature of their affection has been reduced. The spring of the catastrophe is currently ended up to its most secure and everything we can do is be defenseless as it loosens up with powerful and completely damaging force. Shakespeare utilizes various topics through the play, one of them being prejudice. This is a subject raised commonly in the play. Bigotry is one reason that Iago detests Othello, alluding him as an old dark slam! This shows how envious Iago is and how bogus his depiction of Othello really is. Iago orders Othellos creative mind, conjuring up upsetting pictures of disloyalty right off the bat in the scene. Iago plays demons advocate by saying be bare in bed with her companion. He recommends Desdemonas respect - like her hanky is hers to part with as she picks. Othello, in any case, is unable now of seeing the physical presence of it with the liable that Iago has steepened. Without expecting to think, he typically says that the cloth is an indication of Desdemonas respect. Iago sideways applies with his literalistic trademark. Her respect is a pith that is not seen: They have it very oft that have it not But for the hanky Othello evidentially didnt should be reminded. You know this from the statement I would most happily have overlooked it! Notwithstanding attempting to overlook it, he plainly cant oust it from his musings. Othello talks incoherently and distractedly he is scarcely in charge of his own faculties. He negates himself all through this from the previous line, to be once in question is once to be settled. Othello is frantic to discover that reality among uncertainty and conviction. Hes stuck among yearning and abhorring Desdemona. His spasm is the physical articulation of his internal torment. Ironicly Iago calls his poisoness impact, medication. (Line 45, Act 4, scene 1) It appears to be unfeeling that Iago should advise Othello to hold up under your fortune like a man (line 61) while simultaneously tormenting him with contemplations who make other men cuckolds each night. Iago realizes that Othello will start to lose his enormous pride and make this thought tolerable. His guarantee to be, generally clever in my understanding (line 91) is disturbing; Othello additionally plans to be generally bleeding in a similar line. Could this be an indication of him drawing nearer to the abomination of the last demonstration? We may likewise see his striking of Desdemona as an introduction to the physical brutality that is to happen later in the play. Between the lines of 90-97, you see that Iago kids about Biancas affection for Cassio, demonstrating that Iago is fairly merciless. It is an animal that spoils Cassio. In the same way as other occasions previously, the subject of creatures is acquired. I think this implies they utilize use and maltreatment as though theyre regarding her as though she has no sentiments herself. In any case, the Elizabethan crowd werent a tiny smidgen disturbed by this. They saw prostitution and such a typical thing, that would happen a considerable amount. Othello could never get a lot of compassion from the crowd due to racial conditions. The crowd were frequently white and catholic which was everything the Moor was most certainly not. Othello was dark and was destined to be Muslim. The greater part of the compassion would fall on Desdemona all through the play. The emotional impact of Othellos numerous asides could lift the scene to get ludicrous. Iago and Cassio speak to fighters ineffectively all through this scene. This could be on the grounds that warriors appear to know precisely what they need, though they don't. Theyre likewise described as exceptionally rough and discourteous towards ladies. This was the manner by which they were seen in line 16 too. The most low and unpleasant joined the military. This is a topic referenced all through the play. In scene 4, on line 145 onwards it specifies the tissue once more. This, is Othellos eyes is proof that Desdemona submitted infidelity. In Othellos eyes, there is just highly contrasting. There are no doubts yet just clear feelings. After Bianca tosses down the tissue before Othello, Othello says the line, By paradise, that ought to be my hanky! (Line 154) This seems like an anguished cry of acknowledgment getting away from Othello as the game changing tissue shows up once more. Iago is restless to dispose of Cassio in the event that he says whatever may uncover that it is Bianca that he had been discussing before she had entered. Part of Biancas lines and sections are tasteless and not lovely. I think Shakespeare composed this way so Bianca shows up low class on the grounds that shes a whore. I think this is a smart thought. It reminds the peruser about the character mentality and character. On line 161, an on edge state of mind is made. I may opportunity to see you, for I would very fain talk with you. Othello needs no all the more convincing at this point. The main inquiry going through his head is How? Iago doesnt answer and this goads Othello much more. There are contradicting emotions depicted in line 182. I do however say what she is. So sensitive with her needle. This is a memory of Desdemona before she harmed his considerations. The line its pity, Iago affects the crowd. By the utilization of the word feel sorry for it causes the peruser to feel sorry for him. This is a decent procedure. Catholics around in the Elizabethan time looked at infidelity as a gigantic sin. They felt on the off chance that you submitted infidelity youd get lost and consume. They felt it was against the 10 edicts.

The Piano Man Essay examples

The Piano Man Essay models The Piano Man Essay models Legacy and Economic Prosperity Challenges Succeed The play â€Å"The Piano Lesson† by August Wilson effectively represents Family Heritage and Economic Prosperity, two significant parts of the â€Å"American Dream.† Taking spot in 1930’s in Pittsburgh, it additionally shows how circumstances are different, and the naã ¯ve thought of the American Dream can in some cases be a more remote reach for various legacies. The Piano Lesson addresses various parts of life including the economy, family, and the dubious heavenly. In the time allotment that the â€Å"The Piano Lesson† takes places, there is a ton going on in the public arena. Lymon and Boy Willie, two primary characters, have ventured out from Mississippi to sell watermelons in Pittsburgh. They are sparing their pennies to buy land from the Charles family’s ace, that of who’s spooky nearness frequents the property that his family lives on. At the point when they find that they are running somewhat short on cash, Boy Willie attempts to pe rsuade his sister to let him keep the piano and offer it for cash to purchase more land that he initially anticipated purchasing. The piano is a souvenir, and a trimming that his family holds dear, and is very defensive of it. This raises Heritage, and how it varies from age to age. The piano is practically similar to a voodoo article to the Charles’ family, and if they somehow happened to dispose of it, it would be as though they would be reviled for eternity. In the 1930’s, African American families were regularly associated with voodoo and other powerful exercises. They trusted in apparitions, and post-existence, and passed those thoughts down to more youthful ages, for example, Boy Willies and Berniece’s little girl Maretha. Their legacy in the 1930’s; doubts, and attempting to get however much cash-flow as could be expected so as to satisfy an alternate American Dream. â€Å"All that’s before. On the off chance that my daddy had seen where he could have exchanged that piano for some arrived of is own, it wouldn’t be sitting up here now†¦ (Page 46)† This statement shows that even two kin may put stock in an alternate legacy when it comes down to for this exceptional a thing. Page 2 Unfortunately, African Americans in the 1930’s weren’t given a lot of chance for progress and flourishing. Lymon and Boy Willie needed to go the extent that selling watermelons out of there truck miles from where they lived so they could excel. At the point when that wasn’t enough, they needed to attempt to persuade Berniece to let him sell the one thing that they all esteemed, and that they all accepted had a bit of their family name appended to it. Since The play occurred in the start of the Great Depression; it is reasonable with respect to why times were hard. In the 1950’s, as life started to modernize and the Economy turned out to be increasingly deft for society all in all, the possibility of the â€Å"American Dream† turned out to be progressively reasonable and not as implausible for individuals. It appeared to be conceivable to have land, a house, occupations, and live serenely. â€Å"Boy Willie state charge them a quarter more. They didn’t care. A few people give me a dollar and advised me to keep the change. (Page 59).† Twenty years earlier, Boy Willie and Lymon were attempting to sell watermelons modest to attempt to get by similarly as sow in the statement above. The way that cash assumed such a major job in how life ought to be truly makes the entire thought of the ideal life, family, and home, somewhat two-faced. On the off chance that the â€Å"American Dream† should depict satisfacti on, and the best way to be glad was if there was sufficient cash accessible, than is cash truly what causes the world to go ‘round? Perhaps the American Dream was only an approach to parade accomplishment in the nineteenth century. The monetary thriving would prevail upon legacy in light of the fact that regardless of whether you have confidence in just a single method to accomplish something, the economy may come in the way. For a model in the event that somebody doesn't have confidence in a specific activity, and in light of the fact that the economy fell and you had no other decision you may reconsider your legacy to deal with your family

Toons and Tasty Burgers

Toons and Tasty Burgers 11/9/2013: At the time of this writing: Im sitting in a cozy joint titled Tasty Burger with Hairuo, Royal, and Trevor. (Theyre cool.) Hairuo, Royal, and Trevor are telling me I should double major in Comparative Media Studies. Im kind of considering it. I have yet to see if the burgers are tasty. The Fox is playing on the speakers. Loudly. I ordered an apple juice box which I have just finished. There is an amazing mural on the wall of Samuel L. Jackson from Pulp Fiction. This marks the end of a very good start to what will be a very good weekend. First and most importantly, I got nine hours of sleep last night, which I havent been able to do for a while. If theres one thing Ive learned since coming here, its that sleep is very, very, VERY valuable to me, and I have to work hard to make sure I get enough of it. Burgers are here. The story continueslater! - 11/10/2013: The burgers were fairly tasty. On a scale of 1 to 5, where 1 would be a high school cafeteria burger and 5 would be an In-N-Out double-double, Tasty Burger would fall in the 4 to 4.5 range. In any case. This weekend is particularly splendid for a couple of reasons. First of all, its a long weekend. Second of all, I painted figurative rainbows all over my second 8.022 (Introductory Physics Electricity/Magnetism, hard mode) exam last Thursday after getting 9 hours of sleep on a weeknight, which ended up being much better for my test than studying for it. This means a weekend usually spent on 8.022 psets was spent instead catching up on sleep and singing with the Toons. Which brings me to the third reason: two (TWO) performances with my a cappella group, the MIT-Wellesley Toons, whom I dearly love. Look, were on the Internet and everything. Heres a video from our last performance a few weeks ago. We did a small performance on Friday night at Wellesley, but it was our Saturday evening concert that wed been preparing for the most. Saturday night was the Eighth Annual MIT-Wellesley Toons Concert for a Cure, a benefit concert for multiple sclerosis which featured not only the Toons but also a ton of amazing groups from other places like Harvard, Olin, Suffolk, and Wellesley. We had too much fun turning the lecture hall 10-250 into a makeshift concert venue by covering the blackboards with silly chalk art and dressing up in official Tooniforms: black shirt, black pants, and colored ties for the guys, and colored shirts with suspenders for the gals. Meet the Olin Powerchords. Theyre pretty kick-ass. They shot one of their members on stage at the end of their set, cutting off their last song. Not even kiddingit was a song from a James Bond movie and they ended it by shooting the lead singer with a Nerf pistol. These delightful fellows are Roadkill Buffet, MITs very own improv comedy group. They took the prompt pickles and turned it into a ten-minute series of skits featuring the benefits of veganism and eating organic, the need to wear furry boots, a farmer who cant bear to slaughter his cows for food, and a pastor who hears the cows confession of being able to talk. Comedy sure doesnt make much sense, but thats what makes it hilarious. The Wellesley Tupelos came out and rocked the show. Theyre named after Wellesleys Tupelo Point. Its said that if you kiss your significant other there, youll get married to them (or be successful and wealthy in life, depending on which version you subscribe to). The Harvard Dance Team came out with a performance set to Lady Gagas Applause. They were pretty great. Major props for being able to do a full performance in a lecture hall without knocking anything down. Toons getting pumped right before the show! Some of the other groups who came out included the a cappella groups the Suffolk Ramifications, Harvard Mirch (East Asian/pop mashup a cappella!), Wellesley Dead Serious (more improv comedy), Wellesley Freestyle (daaaance). It was awesome and amazing and we raised a couple hundred dollars for finding a cure for multiple sclerosis. If youd like to donate to our cause, you can still do so here:  http://weblink.donorperfect.com/MIT2013. Your friend in a cappella burgers, Allan

Romantic Relationships During High School Essay - 1775 Words

Are relationships in high school truly worth the potential heartache? Answers to this question vary, ranging from the enthusiastic â€Å"yes!† to the skeptical view of which cutting off one’s own third toe makes more sense to indifference. Yet, how can the value of a relationship be determined when the tumult of everyday teenage life may result in the potential loss or gain of a new relationship every week? One view may be relationships teenagers enter into are valuable practice for later in life, teaching those which engage in them how to interact with members of the opposite sex in a way which leads to marriage or family. Others, however, state the truism being a significantly low percentage of high school romances result in marriage.†¦show more content†¦However, growing amounts of students are not only spending weekends with each other, but are allowing weekday nights to become a ritual as well. Along with spending all of one’s time with only one oth er person, there are some instances where one person becomes isolated by the other in the relationship. This becomes a problem for an isolated person when they find all of the friends they had before the relationship are now gone from lack of attention. If the people involved in this relationship are within the lucky two percent which spend the rest of their lives together, they need not worry about the next issue. However, if they are in the other ninety-eight percent, it may pose as a problem. What happens within a relationship once it is no longer a relationship? How do students navigate the possibility of going to the same school, but no longer being a couple? Not only is their former best friend alienated but now others feel awkward around two people who were formerly inseparable. Of course, not all high school breakups are messy, but in my observations and experience it is nearly impossible to remain friends after a breakup, even if it was mutual. After a breakup, the two parties involved often feel cheated; one party may feel guilty for breaking up with someone while the other may feel angry about being broken up with. To add to this stress, other teenagers in their high school keep close tabs on others relationships. One might thinkShow MoreRelatedEffects of Romantic Relationship on the Academic Performance on College Students1079 Words   |  5 Pagesmind. Love is a deep sense of acceptance and commitment to some person, object or activity. There are different kind s of love including parental, love between friends, love of a child for his or her parents, patriotism or love of one’s homeland and romantic love. Once puberty has set in, the adolescent is surprised by moods and vague organic sensation that he or she is drawn towards the other sex. (Aquino and Miranda, 1991). College life can be stressful, but it is surely one of the most memorableRead MoreIs Single Parenting Becomes More Common?902 Words   |  4 Pageshis high school girlfriend. In the nearly three years they dated, they were like a married couple, he said. But one day, during an argument, she slapped him. Only once, Klebanov said. Or was it twice? He seemed unsure, but largely unconcerned. She was a small girl and it did not hurt, he said. Klebanov’s mother raised him alone for most of his life, so could not draw on observations of his parents to teach him appropriate conflict resolution with a partner exactly how to manage a relationship, heRead MoreThe, And Music Over Time1243 Words   |  5 Pagesstronger the experience is for teenagers. To prove that adolescent’s experience love much stronger than adults, we can start by looking into what happens on a biochemical level. During the duration of adolescence, hormones affect brain functioning and decision making greatly. In young women, six times more estrogen is produced during adolescence than any other time in their life. Young men produce 20 times as much testosterone in adolescence. These hormones contribute to the sexual urges that are oftenRead MoreTo Think Back To A Period In My Own Adolescence Is Tricky,1549 Words   |  7 Pagestime to finally understand that they only want what’s best for me. School is a top priority, and they were always kept aware of my grades and made sure my head was committed to the books. My parents necessarily never required straight A’s, because A’s and B’s were exceptional too. When it came to my social life, it depended on what I had planned. In middle school they approved of hang outs at the mal l or the movies, and in high school I was given permission to attend parties and the football games.Read MoreHow Racism Caused By Colonization, Age, And Gender Have A Disproportionately High Suicide Rates1563 Words   |  7 Pagesidentity is extremely difficult. Whereas, developing into an adult when faced with violence is exceptionally harder. Many young Inuit males succumb to this hardship. In comparison to the general population, adolescent Inuit males have a disproportionately high suicide rate. Through an intersectional analysis, I will examine the how racism caused by colonization, age, and gender have caused one of the highest suicide rates in the world. The act of committing suicide in Inuit communities has changed drasticallyRead MoreAdolescence And Young Adulthood : Young Relationships And Delinquency1436 Words   |  6 PagesWithin current culture, it is easy to assume that young relationships are innocent and do not enable any issues in the adolescents cognitive or physical development. The main concern of Ming Cui et al. is that dating in early adolescence can impede developmental adjustment (Serafini Rye Drysdale, 2013, pg. 253). The reason for this concern is that there is more research showing that there is an association between romantic relationships and delinquency in adolescence and young adulthood (SerafiniRead MoreSexual Relationship Among Romantic Partners1473 Words   |  6 PagesA recent study of sexual relationship among Romantic Partners, Friends, Friends with Benefits, and Casual Acquaintances as Sexual Partners was conducted by two researchers Wyndol Furman from the Department of Psychology, University of De nver and Laura Shaffer from the Department of Psychology, University of Louisville Schools of Medicine. Authors, through their intensive research and sample studies, interviews and questionnaires, have examined and concluded their findings on sexual behaviors withRead MoreAnalysis Of The Movie Perks Of Being A Wallflower 1698 Words   |  7 PagesBeing a Wallflower is a bout an young teenage boy, name Charlie and his many struggles that he is faced with as he enters his freshman year of High School. The movie, while at times entertaining, addresses many issues that many teenagers go through in early and late adolescent years. Bullying, sexual identity, substance abuse, romantic relationships, loss, high risk behaviors, sexual abuse, and suicide are topics that are addressed in this fascinating movie. The movie a coming of age story that describesRead MoreAdolescence And Emerging Adulthood : The Breakfast Club1377 Words   |  6 Pagesdepicts five high school students from Il linois as they spend a Saturday together in detention. Prior to their arrival, John Bender, Claire Standish, Andy Clark, Brian Johnson, and Allison Reynolds had not met, nor would they have associated with one another on a typical day in high school. After spending nine hours together, however, the group of vastly different adolescents break down emotional barriers, manage to build a sense of intimacy, and some establish dating relationships by the day’sRead MoreEffects Of Divorce On Children1106 Words   |  5 Pageslife and puts some on a downward trajectory from which they might never fully recover. A child’s education, relationships and health are adversely affected when parental divorce occurs. Academics are one of the most important aspects of a life. With good grades, students are able to get into colleges and universities them to earn degrees in order to obtain jobs that they want. If the relationship between the student’s parents is unstable and filled with conflict, this can alter the student’s academic

“Swot Analysis of Project Management in Bangladesh”

â€Å"SWOT Analysis of Project Management in Bangladesh† August 11, 2012 Shah Md-Al-Emran Faculty of Business Administration ASA University Bangladesh Subject: Submission of â€Å"SWOT Analysis of Project Management in Bangladesh †. Sir, We are pleased to submit my report onâ€Å"SWOT Analysis of Project Management in Bangladesh†. . This report is a part of Project Management (MGT411) to complete our BBA program. We have prepared this report under the instruction of you. Though it was a tough job but it’s a great pleasure to perform the task and it enrich my knowledge. We have given our sincere effort to complete the report. We don’t copy anything from anywhere. Finally we are submitting the report and will be grateful if you kindly†¦show more content†¦Ã¢â‚¬ ¢ To determined the investment opportunities. †¢ To describe the resource utilization of project in Bangladesh. †¢ To estimate the challenges of project management in Bangladesh. Specific objectives: There are some specific objectives which are given below: †¢ To determine the strength of project in Bangladesh. †¢ To systematic, planning and organizing control of project. †¢ Information about strategic information of project. †¢ Identify the problems of project management in Bangladesh. D. Methodology: We have use two methodology to prepare our term paper, these are given below: 1) Primary data 2) Secondary data Primary data: primary data is collected from the following way: †¢ Face to face conversation with different project managers and personnels Secondary data: Secondary data is taken by using following sources: †¢ Information from different articles about project management in Bangladesh †¢ Information from the book of project management. †¢ Research data about project management. E. Limitations Limitations which we have faced while we are preparing this report are given below: †¢ Lack of information. †¢ Lack of co-operation of different project personnel. †¢ Lack of knowledge. †¢ Limited time for collect data. Chapter 2: project management A. Project Management Project management is the discipline of planning, organizing, securing, managing,Show MoreRelatedMy Personal Swot Analysis854 Words   |  4 PagesIntroduction: SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organizations objectives. What may represent strengths with respect to one objective may be weaknessesRead MoreBangladesh Economy: a Swot Analysis3420 Words   |  14 Pages[2010] [Bangladesh Economy: A SWOT Analysis] Course Title: HRM 501 Submitted to: Lieutenant General Mohd. Aminul Karim MBA Program BRAC University Prepared by: Nushrat Sharmin ID # 09264022 MBA Program Summer 2010 Semester Introduction This paper aims to examine Bangladeshs overall economy with special focus on strengths, weaknesses, opportunities, threats (SWOT) analysis. The research has found that Bangladesh is going to encounter series of economic hurdles in near future. Over the lastRead MoreA Brief Note On The Country Prime Financial Institution For Supporting Private Sector Essay1088 Words   |  5 Pages2.3 Vision of BDBL To emerge as the country prime financial institution for supporting private sector industrial and other projects of great significance to the country’s economic development. Also be active in commercial banking by introducing new lines of product and providing excellent services to the customers. 2.4 Mission of BDBL †¢ To be compete with other banks Financial institutions in rendering services †¢ To contribute to the country’s socio economic development by identifying new profitableRead MoreGrameenphone1473 Words   |  6 Pagesearly nineties, when Telenor decided to expand thetr operation into the Eastern European market. In the nintes they focused on south Asian market, starting with Bangladesh in 1996 and moving later into Thailand, Malaysia. Telenor entered into BD in joint venture with Grameen telecome- Telenor(62%) and Grameen telecome (38%). PESTLE analysis: 1.Social Initiatives The Grameenphone Community Information Center is a shared premiseRead MoreAcknowledgement Essay2279 Words   |  10 PagesDear Sir, Prof. Dr. Serajul Hoque Lecturer in Marketing, Faculty of Business ASA University Bangladesh Sub: Submission of a Assigment. It is my pleasure to submit the assigment report on â€Å"AKIJ GROUP†. So I prepared Report about â€Å"AKIJ GROUP† as a partial requirement for fulfillment of MBA. I have collected primary amp; secondary data from the respected related respondents amp; finally analyzed the information to prepare this Report to place before you for your kind approval. IRead MoreImproving Access to Safe Water in Bangladesh2835 Words   |  11 PagesEVALUATING THE SOURCES OF FRESHWATER RESOURCES TO IMPROVE ACCESS TO SAFE WATER IN BANGLADESH OVERVIEW Access to safe and reliable drinking water is a long-standing problem in developing countries, and it was identified as a major target in the United Nations Millennium Development Goals. But, even the recent data indicate that close to 900 million people lack access to a safe and sustainable source of drinking water. The access to safe water is affected by temporal differences in availability ofRead MoreOverview of SQUARE pharmaceuticals LTD2777 Words   |  12 Pagesï » ¿ Introduction: Square Pharmaceuticals Ltd. (SPL) has been the trendsetter in Bangladesh Pharmaceutical Market since its inception in 1958. Over the last decade SPL actually rose to a new standard moving beyond manufacturing quality medicines to win mindshare of patients, physicians, shareholders, business partners, and communities where we work and live. Our dedication to addRead MoreAnalitical Analysis on British American Tobacco3080 Words   |  13 PagesBUS 101 PROJECT SUBMITTED TO : NOOR-E-HASNIN SECTION: 06 SUBMITTED BY : 1. RUSHMIAN ANNOY WADUD (1410221643) 2. SERAJUS SALEHIN (1511397630) 3. HASAN MUSTAFA TARIQUE (1510270630) 4. FARHAN HASAN (1510199630) 5. MD. ARIFUL ISLAM (1230423026) Acknowledgment We owe our profound gratitude to our course instructor Ms. Noor-E-Hasnin (NEH), who took keen interest on our project work and guided us all along, till the completion of our project work by providing all the necessaryRead MoreVending Machine5083 Words   |  21 PagesImportance of Maintainance amp; Insurance e.Execution f.Monitor g.Evaluation 4. Industry Overview and Analysis...................................................................................... 15 4.1. PEST Analysis.......................................................................................................... 15 3.3. Industries SWOT...................................................................................................... 16 5. Core CompetitorsRead MoreUnilever Bangladesh Ltd. Bus 1013222 Words   |  13 PagesFINAL PROJECT Unilever Bangladesh Faculty Member: Nadia Asraf (NAF) Course BUS 101, Sec 9 Submitted by: Shah Asif, Id: 081170030 Sabrina Akther -1210680030 Sufia Akhter Suma-1130043030 Rubiya Jahan Chowdhury -1210677030 Date: 15-04-2012 NORTH SOUTH UNIVERSITY Table of Contents Titles | Page Number | Executive Summary | 5 | Introduction | 6 | SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional Strategies and Tools | 13 | Conclusion | 16 | Reference

Fredrick Douglas and Harriot Jacobs Free Essays

string(108) " his individual moral principles in order to bring conscience to bear against the nation’s greatest evil\." CONTACT US | SITE GUIDE | SEARCH April 22, 2013 Freedom’s Story Essays 1609-1865 The Varieties of Slave Labor How Slavery Affected African American Families Slave Resistance The Demise of Slavery Rooted in Africa, Raised in America Beyond the Written Document: Looking for Africa in African American Culture How to Read a Slave Narrative Frederick Douglass and Harriet Jacobs 1865-1917 Reconstruction and the Formerly Enslaved â€Å"Somewhere† in the Nadir of African American History, 1890-1920 Racial Uplift Ideology in the Era of â€Å"The Negro Problem† Pigmentocracy Segregation The Trickster in African American Literature 1917 and Beyond African American Protest Poetry The New Negro and the Black Image: From Booker T. Washington to Alain Locke The Image of Africa in the Literature of the Harlem Renaissance Jazz and the African American Literature Tradition The Civil Rights Movement: 1919-1960s The Civil Rights Movement: 1968-2008 Freedom’s Story is made possible by a grant from the Wachovia Foundation. Freedom’s Story Advisors and Staff Frederick Douglass and Harriet Jacobs: American Slave Narrators Lucinda MacKethan Alumni Distinguished Professor of English Emerita, North Carolina State University National Humanities Center Fellow  ©National Humanities Center Frederick Douglass During the last three decades of legal slavery in America, from the early 1830s to the end of the Civil War in 1865, African American writers perfected one of the nation’s first truly indigenous genres of written literature: the North American slave narrative. We will write a custom essay sample on Fredrick Douglas and Harriot Jacobs or any similar topic only for you Order Now The genre achieves its most eloquent expression in Frederick Douglass’s 1845 Narrative of the Life of Frederick Douglass: an American Slave and Harriet Jacobs’s 1861 Incidents in the Life of a Slave Girl. Like all slave narratives, Jacobs’s and Douglass’s works embody the tension between the conflicting motives that generated autobiographies of slave life. An ironic factor in the production of these accounts can be noted in the generic title â€Å"Fugitive Slave Narrative† often given to such works. The need to accomplish the form’s most important goal—an end to slavery—took narrators back to the world that had enslaved them, as they were called upon to provide accurate reproductions of both the places and the experiences of the past they had fled. White abolitionists urged slave writers to follow well-defined conventions and formulas to produce what they saw as one of the most potent propaganda weapons in their arsenal. They also insisted on adding their own authenticating endorsements to the slaves’ narrations through prefaces and introductions. Yet for the writers themselves, the opportunity to tell their stories constituted something more personal: a means to write an identity within a country that legally denied their right to exist as human beings. Working cautiously within the genre expectations developed by and for their white audiences, highly articulate African American writers such as Douglass and Jacobs found ways to individualize their narratives and to speak in their own voices in a quest for selfhood that had to be balanced against the aims and values of their audiences. (See also â€Å"How to Read a Slave Narrative† in Freedom’s Story. ) Harriet Jacobs A comparison of the narratives of Douglass and Jacobs demonstrates the full range of demands and situations that slaves could experience. Some of the similarities in the two accounts are a result of the prescribed formats that governed the publication of their narratives. The fugitive or freed or â€Å"ex† slave narrators were expected to give accurate details of their experiences within bondage, emphasizing their sufferings under cruel masters and the strength of their will to free themselves. One of the most important elements that developed within the narratives was a â€Å"literacy† scene in which the narrator explained how he or she came to be able to do something that proslavery writers often declared was impossible: to read and write. Authenticity was paramount, but readers also looked for excitement, usually provided through dramatic details of how the slave managed to escape from his/her owners. Slave narrators also needed to present their credentials as good Christians while testifying to the hypocrisy of their supposedly pious owners. Both Douglass and Jacobs included some version of all these required elements yet also injected personalized nuances that transformed the formulas for their own purposes. Some of the differences in the readership and reception of Jacobs’s 1861 narrative and Douglass’s first, 1845 autobiography (he wrote two more, in 1855 and 1881, the latter expanded in 1892) reflect simply the differing literary and political circumstances that prevailed at the Prescribed formats governed the publication of slave narratives. time of their construction and publication. When Douglass published his Narrative of the Life, the Abolitionist movement was beginning to gain political force, while the long-delayed publication of Jacobs’s Incidents in 1861 was overshadowed by the start of the Civil War. Douglass was a publicly acclaimed figure from almost the earliest days of his career as a speaker and then a writer. Harriet Jacobs, on the other hand, was never well-known. Incidents in the Life of a Slave Girl disappeared from notice soon after its publication, without a large sale, while Douglass’s first book went through nine editions in its first two years and eventually became the standard against which all other slave narratives—even his own later ones—are measured. Douglass’s 1845 narrative grew out of the story of enslavement that he honed as a speaker for the Massachusetts Antislavery Society. â€Å"Discovered† and hired to lecture on the abolitionist circuit by William Lloyd Garrison in 1841, three years after he had made his escape from Baltimore, Douglass developed rhetorical devices common to sermons and orations and carried these over to his narrative, which abounds with examples of repetition, antithesis, and other classical persuasive strategies. His narrative was the culmination of Douglass based his narrative on the sermon. his speech-making career, reflecting his mastery of a powerful preaching style along with the rhythms and imagery of biblical texts that were familiar to his audiences. Douglass also reflected the Emersonian idealism so prominent in the 1840s, as he cast himself in the role of struggling hero asserting his individual moral principles in order to bring conscience to bear against the nation’s greatest evil. You read "Fredrick Douglas and Harriot Jacobs" in category "Papers" In addition, his story could be read as a classic male â€Å"initiation† myth, a tale which traced a youth’s growth from innocence to experience and from boyhood into successful manhood; for Douglass, the testing and journey motifs of this genre were revised to highlight the slave’s will to transform himself from human chattel into a free American citizen. Harriet Jacobs, on the other hand, began her narrative around 1853, after she had lived as a fugitive slave in the North for ten years. She began working privately on her narrative not long after Cornelia Grinnell Willis purchased her freedom and gave her secure employment as a Jacobs modeled her narrative on the sentimental or domestic novel. domestic servant in New York City. Jacobs’s manuscript, finished around four years later but not published for four more, reflects in part the style, tone, and plot of what has been called the sentimental or domestic novel, popular fiction of the mid-nineteenth century, written by and for women, that stressed home, family, womanly modesty, and marriage. In adapting her life story to this genre, Jacobs drew on women writers who were contemporaries and even friends, including well-known writers Lydia Maria Child and Fanny Fern (her employer’s sister in law), but she was also influenced by the popularity of Harriet Beecher Stowe’s Uncle Tom’s Cabin, which appeared in 1851. Stowe’s genius lay in her ability to harness the romantic melodrama of the sentimental novel to a carefully orchestrated rhetorical attack against slavery, and no abolitionist writer in her wake could steer clear of the impact of her performance. Jacobs, and also Frederick Douglass in his second autobiography of 1855, took advantage of Stowe’s successful production of a work of fiction that could still lay claim to the authority of truth. Incidents in the Life of a Slave Girl did not fictionalize or even sensationalize any of the facts of Jacobs’s experience, yet its author, using pseudonyms for all of her â€Å"characters,† did create what William Andrews has called a â€Å"novelistic† discourse,1 including large segments of dialogue among characters. Jacobs used the devices of sentimental fiction to target the same white, female, middle-class, northern audiences who had been spellbound by Uncle Tom’s Cabin, yet her narrative also shows that she was unwilling to follow, and often subverted, the genre’s promotion of â€Å"true womanhood,† a code of behavior demanding that women remain virtuous, meek, and submissive, no matter what the personal cost. Gender considerations account not only for many of the differences in style and genre that we see in Douglass’s and Jacobs’s narratives, but also for the versions of slavery that they endured and the versions of authorship that they were able to shape for themselves in freedom. Douglass was a public speaker who could boldly self-fashion himself as hero of his own adventure. In his first narrative, he combined and equated the achievement of selfhood, manhood, freedom, and voice. The resulting lead character of his autobiography is a boy, and then a young man, who is robbed of family and community and who gains an identity not only through his escape from Baltimore to Massachusetts but through his Douglass focuses on the struggle to achieve manhood and freedom. Jacob focuses on sexual exploitation. ability to create himself through telling his story. Harriet Jacobs, on the other hand, was enmeshed in all the trappings of community, family, and domesticity. She was literally a â€Å"domestic† in her northern employment, as well as a slave mother with children to protect, and one from whom subservience was expected, whether slave or free. As Jacobs pointedly put it, â€Å"Slavery is bad for men, but it is far more terrible for women. † The overriding concern of Jacobs’s narrative was one that made her story especially problematic both for herself as author and for the women readers of her time. Because the major crisis of her life involved her master’s unrelenting, forced sexual attentions, the focus of Jacobs’s narrative is the sexual exploitation that she, as well as many other slave women, had to endure. For her, the question of how to address this â€Å"unmentionable† subject dominates the choices she delineates in her narrative—as woman slave and as woman author. Like Douglass, Jacobs was determined to fight to the death for her freedom. Yet while Douglass could show â€Å"how a slave became a man† in a physical fight with an overseer, Jacobs’s gender determined a different course. Pregnant with the child of a white lover of her own choosing, fifteen year old Jacobs reasoned (erroneously) that her condition would spur her licentious master to sell her and her child. Once she was a mother, with â€Å"ties to life,† as she called them, her concern for her children had to take precedence over her own self-interest. Thus throughout her narrative, Jacobs is looking not only for freedom but also for a secure home for her children. She might also long for a husband, but her shameful early liaison, resulting in two children born â€Å"out of wedlock,† meant, as she notes with perhaps a dose of sarcasm, that her story ends â€Å"not, in the usual way, with marriage,† but â€Å"with freedom. † In this finale, she still mourns (even though her children were now grown) that she does not have â€Å"a home of my own. † Douglass’s 1845 narrative, conversely, ends with his standing as a speaker before an eager audience and feeling an exhilarating â€Å"degree of freedom. While Douglass’s and Jacobs’s lives might seem to have moved in different directions, it is nevertheless important not to miss the common will that their narratives proclaim. They never lost their determination to gain not only freedom from enslavement but also respect for their individual humanity and that of other bondsmen and women. Guiding Student Discussion Narrative of the Life of Frederick Douglas s, an American Slave (1845) is available, along with introductory material, at http://docsouth. nc. edu/neh/douglass/douglass. html Incidents in the Life of a Slave Girl (1861) by Harriet Jacobs is available with introductory material at http://docsouth. unc. edu/fpn/jacobs/jacobs. html [+] Title page A fruitful place to begin a comparison of these two classic narratives is their title pages. What appears there reveals much about their authors’ strategies and visions. Douglass’s title is front and center, announcing his â€Å"Life† as an â€Å"American Slave. Given his clear affinity for â€Å"antithesis† (the juxtaposition and balancing of contrasting words and ideas), the words â€Å"Slave† and â€Å"American† placed up against one another dramatize his untenable position in the â€Å"home of the free. † Jacobs’s title immediately offers a contrast. It announces that this will be not the story of one person’s full lif e, but a selection of â€Å"incidents. † Students can think about what this selectivity on the part of the author might mean, with its intimation that she reserves the right to withhold as well as reveal information. Their titles alone can show students that both writers are making highly conscious decisions about self-presentation and narrative strategy. What do they make of the fact that Jacobs refers in her title to a â€Å"slave girl,† not an â€Å"American slave,† even though the voice that will be telling the story is unquestionably that of a woman who has survived a horrifying girlhood and identifies herself most often as a slave mother. Finally, one of the most important questions that both title pages raise concerns the claim â€Å"written by himself† and â€Å"written by herself. Many of the narratives attest to the slave’s authorship in this way, but why was such an announcement necessary? Is it believable, given all the prefatory matter by white sponsors that accompanies the narratives? What power does the claim of being the â€Å"Writer† of one’s own story give to a slave author? [+] Title page Jacobs’s title page contains other refer ences that raise the issue of gender contrast in relation to Douglass: she includes two quotations, one by the Old Testament prophet Isaiah, in which he exhorts â€Å"women† to rise up and hear his voice. The speaker of the second quotation is identified only as â€Å"A Woman of North Carolina,† who asserts that slavery is not only about â€Å"perpetual bondage† but about â€Å"degradation† (Jacobs’s italics). What might students make of these remarks, especially if they know that the author (who is not going to reveal her true name or identity anywhere in the narrative) is herself â€Å"a woman of North Carolina? The fact that the title page singles out â€Å"women† to be the hearers of a prophetic voice, and that just such a voice, identified as a woman’s, precedes Isaiah’s words, can help students see Jacobs manipulating her position through concealment and secrecy, as she will throughout her narrative. Students can begin to think about what â€Å"degradation† means, and whether it means different things for a man than for a woman who have been enslaved; they can also address matters of peaking, having a voice, and being forced into silence as these issues relate to men and women—in the mid-nineteenth century as well as in their own time. A particularly interesting gender comparison can be made of Douglass and Jacobs through examining the identical disguises that they wore as they maneuvered their way to freedom in southern port cities that were their homes (Baltimore and Edenton, NC, respectively). They each appeared in their city’s streets wearing the outfit of a merchant seaman. This costume enabled Douglass to board a boat and sail away to freedom. In Compare disguises. his first narrative, Douglass actually refused to give any details of his escape, insisting on his power, as narrator, to withhold or reveal information as he saw fit, so his sailor disguise emerged only in later versions of his story. 2 Jacobs, her face â€Å"blackened† with charcoal, wore her costume only long enough to walk through her town unrecognized on her way to her free grandmother’s house, where she was to spend seven years of hiding in a crawl space over a storage shed. Jacobs’s brief gender transformation through cross-dressing, followed by her long â€Å"retreat† into total physical concealment, is telling evidence of how differently an enslaved man and an enslaved woman responded to the challenges of their lives as slaves as well as autobiographers. By bringing together other specific scenes from each text, students can follow, for a time, what Anne G. Jones calls in her article (sited below) â€Å"the forking path of gendered binary oppositions. Do Douglass and Jacobs, in their lives and in the stylistic features of their writing, conform to our stereotypical expectations regarding how men and women respond, speak, and act? Jacobs is of necessity much more deeply concerned with her own family, with the community that surrounded her as a â€Å"town† slave, with the wellbeing of the children and grandmother who depended on her. Like most other women of her time, her life was more private, her sphere of action more limited to the home, her relationships with others more interdependent, less autonomous, than men’s. Douglass’s circumstances were as different as his gender; he had few family contacts, he lived on remote plantations as well as in a town, he was of a different â€Å"class† as well as gender from Jacobs. So which of the two slaves’ opportunities were related to gender, and which to time, place, class, or other forces? Beyond gender and circumstances, students can see the narratives of Jacobs and Douglass as remarkable works of both literature and history. In these arenas, what do the narratives show us when compared to other works of their time? Slave narratives and students. What do they tell us about life in our own time? Has an understanding of slavery from the perspective of the slave him/herself become irrelevant? Another way to study the narratives fruitfully is to see the many different expressive purposes they embody. They functioned in their own time as propaganda as well as autobiography, as Jeremiad as well as melodrama. In our time, can they bring the past alive in ways that invigorate students’ understanding of history? Can they show students how to imagine their own selfhood and circumstances through writing personal stories that takes them, through trials and struggles, on a journey to freedom and fulfillment? Can the slave narratives show students how to argue forcefully for what they believe in, how to attack major problems in their society? Few writers illustrate better, through more powerful voices, the threat to as well as the promise of the American dream of freedom. This is perhaps the most important legacy they have left for students to ponder. Changing Approaches to the Study of the Narratives After the Civil War ended, the narratives written by fugitive slaves inevitably lost much of their attraction for most readers. As historians began to study the institution of slavery in the early twentieth century, they unfortunately tended to dismiss the slaves’ life writings as unreliable propaganda or as too heavily edited to be considered valid testimony from the slaves themselves. The most important of these early historians, Ulrich B. Phillips, indicated in his authoritative American Negro Slavery (1918) that the slaves’ narratives as sources were untrustworthy, biased accounts, and assessments such as his helped to keep them in relative obscurity until the 1950s. In 1948 Benjamin Quarles published the first modern biography of Douglass, which was followed in 1950 by the first volume of what was ultimately a 5 volume work from Phillip Foner: Life and Writings of Frederick Douglass. These texts were part of the new consciousness that began the Civil Rights movement in the 1950s, and the black studies programs that followed in the 1960s and 70s brought about more re-evaluations asserting the centrality of the slave narratives to American literary history. In this new era, Douglass’s 1845 narrative, given its first full, modern publication in 1960, was considered the classic example of the genre. 3 Among historical studies, works such as John Blassingame’s The Slave Community: Plantation Life in Antebellum South used the fugitive slave narratives, Douglass’s works prominent among them, to provide much needed credibility for the slaves’ perspective on bondage and freedom. Ironically, Blassingame spurned Harriet Jacobs’s Incidents as unreliable primarily because he found it to be too â€Å"melodramatic,† and he voiced suspicions that the narrative was the work of Jacobs’s friend and editor, Lydia Maria Child. In this dismissal of Jacobs’s authorship he ignored the fact that Child, in her introduction to Jacobs’s work, stressed that she had made only the most â€Å"trifling† editorial changes and that â€Å"both ideas and the language† were Jacobs’s own. Incidents began receiving new interest with a 1973 edition (published by Harcourt Brace). However, its complete recovery of as an authentic slave-authored account was not accomplished until historian Jean Fagin Yellin, through extensive archival research published in a 1981 article, proved the truth of Jacobs’s story as well as the painstaking process involved in her struggle to write and publish her book. 4 Yellin has continued to lead in the reclamation of Jacobs’s work, publishing her own Harvard University Press in 1987. Beginning in the late 1970s, book-length studies began to stress the importance of the fugitive slave narratives, including prominently both Douglass’s and Jacobs’s, as literary works valuable not only as historical evidence but as life writing that employed a wide range of rhetorical and literary devices. Frances Smith Foster’s Witnessing Slavery (1979), Robert B. Stepto’s From Behind the Veil (1979), and two collections of essays—The Art of the Slave Narrative (edited by John Sekora and Darwin Turner in 1982) and The Slave’s Narrative (edited by Charles T. Davis and Henry Louis Gates, Jr. , 1985)—provided the critical groundwork for bringing the slaves’ texts into the American literary canon. William S. McFeely’s 1991 definitive biography assured Douglass’s status as a major historical figure, as did Yellin’s biography of Jacobs, published in 2004. William L. Andrews’s definitive To Tell a Free Story: The First Century of Afro-American Autobiography, 1760-1865 (1987) marked a significant new stage in the study of the written antebellum slave narrative. In a single, comprehensive book he traced the development of and changes in the form from its eighteenth century beginnings, offering closely detailed readings of individual texts, including particularly innovative analyses of Douglass’s first two autobiographies and Jacobs’s Incidents. By the late 1980s, as well, feminist critics following Jean Fagin Yellin’s lead, began to stress the value of Jacobs’s work in expressing the specific problems of women’s voice and experience, often contrasting her narrative’s structure and style, as well as her story, against Douglass’s masculinist vision in the 1845 Narrative. Important articles continue to appear, some of them gathered into collections such as Deborah Garfield and Rafia Zafar, eds. , Harriet Jacobs and Incidents in the Life of a Slave Girl: New Critical Essays (1996), Eric Sundquist’s Frederick Douglass: New Literary and Historical Essays (1990), Andrews’s Critical Essa ys on Frederick Douglass (1991), and The Cambridge Companion to Frederick Douglass (2009) How to cite Fredrick Douglas and Harriot Jacobs, Papers

Managing corporate citizenship and sustain - MyAssignmenthelp.com

Question: Discuss about theResearcher Illegally Shares Millions of Science Papers Free Online to Spread Knowledge. Answer: Ethics is a specific branch of philosophy, which eventually includes the systematization, defending and recommendation of relevant concepts of correct and incorrect conduct (Peters, 2015). Ethics helps in resolving each and every question of the morality of human beings by simply defining the major concepts of correct or incorrect, crime or justice, good or bad and vice or virtue. There are three most important areas in ethics, namely meta ethics, normative ethics and applied ethics (Dewey, 2016). The meta ethics mainly deals with the theory and the moral propositions. The truth-values are determined from meta ethics. The normative ethics deals with the practical means for the determination of the moral action course. The third area of ethics is the applied ethics that mainly deals with the concern of permission of any particular person, working in any typical situation (Fromm, 2013). There are typically four classical theories of ethics, which include Utilitarianism theory, Deontolo gy theory, Virtue theory and Contract theory. The following essay outlines a brief discussion on a real time case study on a researcher, who illegally shares millions of science papers, absolutely free online for spreading knowledge (Crane Matten, 2016). This essay helps to understand the four classical theories of ethics for the above mentioned situation. The essay explains about the ethical dilemma, the situation has within it. This essay even describes about the information and communication technology. Case Study A Russian researcher had made over 48 million articles of journal completely free available in online for providing and spreading good knowledge to all people, who are accessing Internet (MacDonald, 2018). She was claimed for providing free journal articles illegally and when was questioned for this, she refused to shut down the site in spite of receiving a lawsuit and court injunction from Elsevier. Elsevier is one of the best publishers in the world. This site was basically created in the year 2011 by popular neuroscientist namely, Alexandra Elbakyan (MacDonald, 2018). She was extremely frustrated upon the fact that she was unable to afford all the articles required for the research. As these articles went viral, thousands of articles were downloaded everyday in the entire world. At the end of 2015, the New York district court ordered to shut down the site forever. However, Alexandra Elbakyan did not want to shut it and fought against the law. According to her, knowledge should be given to everyone absolutely free of cost. She claimed that no matter how much less a person earns, he or she has the birth right to obtain knowledge (MacDonald, 2018). Worlds leading universities like Cornell and Harvard have already admitted that the scientific journals or papers are extremely high in price and people with less income and less financial support cannot afford them. Utilitarianism Theory The Utilitarianism theory is the first and the foremost theory of the four classical theories of ethics. The main factor of this theory is that it supports the best action, which can eventually maximize the utility of any particular situation (Durkheim, 2013). The main advantage of this theory is that it only allows the best activity of any situation and thus can bring excess utility. This particular theory can also be claimed as the perfect version of the theory of consequentialism. This consequentialism theory states that all the consequences of a particular action can be understood on the basis of correct or incorrect. The theory of utilitarianism takes all the interest of every human being with equal distribution (Niebuhr, 2013). In this particular case study, a researcher, namely, Alexandra Elbakyan has made millions of scientific journals and articles available on the Internet, completely free of cost. When she was asked for the reason, she said that she believed that knowledge should be given to all individuals, irrespective of their financial income (Peters, 2015). It is often seen that students with less income cannot afford journals or articles as they are of excess cost. According to Utilitarianism theory, one should take the best action from any particular situation and take that action that can bring maximum utility to the situation. When this particular case study is matched with the Utilitarianism theory, it is being observed that the researcher was not unethical (Hayry, 2013). She did something with the intension of providing free knowledge to all the persons. Giving knowledge to students, who cannot afford education or expensive journals, is not at all unethical. Therefore, according to Utilitarianism theory, Alexandra Elbakyan was ethical. Deontology Theory The second theory of the four classical theories is the Deontology theory. Deontology theory is different from the Utilitarianism theory. This particular theory always evaluates the moral activities of any situation on the basis of rules (Conway Gawronski, 2013). This means, if an activity does not follow the rules or regulations, it is considered to be extremely unethical, irrespective of the fact that the action can bring utility to the situation. These rules can be either ethical, legal or even moral rules. In this particular case study, a Russian researcher, Alexandra Elbakyan has made millions of scientific journals and articles available on the Internet, completely free of cost (Peters, 2015). She did not have any wrong intensions; however, she did everything illegally and according to Deontology theory, she is not being ethical. Although the action has brought intense utility to the situations and many students or persons have downloaded the articles completely free of cost, it will not be counted as an ethical act and she is claimed as unethical (Fromm, 2013). Therefore, according to Deontology theory, the Russian researcher is unethical. Virtue Theory Virtue theory is the third distinct theory of the four classical theories. This theory is again a part of normative theory of ethics. Virtue ethics mainly focuses on the morality of character and mind (Shafer-Landau, 2012). The ethicists always describe about the definition and the nature of the virtues and every other problem. The virtue ethics is the characteristics of the character of a human being. In simple words, if an individual has a character that is ethical in nature, it is bound that he or she will be taking ethical decisions in his life. Similarly, if an individual is unethical in nature, it is bound that he or she will be taking unethical decisions in his life (Van Hooft, 2014). In this particular case study, the Russian researcher, Alexandra Elbakyan has made millions of scientific journals and articles available on the Internet, entirely free of cost. She did this activity illegally. She had the intension of providing knowledge or education to all the persons without a ny financial barrier. She was correct in her terms and thought for the benefit of all persons (Crane Matten, 2016). She was extremely ethical in her character and theory. Therefore, it can be said according to Virtue ethics, this researcher did not do anything wrong and she does not have an unethical character. Contract Theory The fourth theory of the Classical theories of ethics is the Contract theory. This theory states that one person should be extremely ethical when he or she is involved in any particular contract in either business or real life (De Jasay, 2012). Being ethical will justify his or her character and it can be claimed that whether he is ethical or not. However, this particular theory is not applicable to the case study of the Russian researcher Alexandra Elbakyan as no contract is involved in this case study. Therefore, from the above discussion it can be concluded that ethics is the typical subdivision of philosophy that includes the recommendation, defending and systematization, of the applicable concepts of accurate and inaccurate conducts. Every question or dilemma can be easily resolved with the help of ethics. These questions or dilemmas mainly are for the human morals by simple definition of the most important concepts of accurate or inaccurate, good and bad, crime and justice and even vice and virtue. The three most significant areas in case of ethics are the normative ethics, the Meta ethics and the applied ethics. The normative ethics majorly deals with all the realistic ways for the relevant determination of moral action. The second area that is metaethics deals with all the moral propositions and theory. Determination of truth values are done from the meta ethics. The third distinct area for ethics is applied ethics, which majorly deals with all the concerns for permission of all individuals, who are working in a tough situation. Four classical ethical theories are present that involve the Utilitarianism theory, the Deontology theory, the Virtue theory and the Contract theory. The above discussion discusses about a case study, occurred in real time that took place in the year 2015, where a researcher published millions of scientific journals available in the Internet absolutely free of cost. This report has described about the ethical or non ethical aspects of this particular case study. The four popular classical theories of ethics, which are Utilitarianism theory, Deontology theory, Virtue theory and Contract theory or the case study are also mentioned here. The above essay has given a clear view of the ethical dilemmas of the mentioned case study of Alexandra Elbakyan. References Conway, P., Gawronski, B. (2013). Deontological and utilitarian inclinations in moral decision making: a process dissociation approach.Journal of personality and social psychology,104(2), 216. Crane, A., Matten, D. (2016).Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. De Jasay, A. (2012).Social contract, free ride. Liberty Fund Dewey, J. (2016).Ethics. Read Books Ltd. Durkheim, E. (2013).Professional ethics and civic morals. Routledge. Fromm, E. (2013).Man for himself: An inquiry into the psychology of ethics(Vol. 102). Routledge. Hayry, M. (2013).Liberal utilitarianism and applied ethics. Routledge. MacDonald, F. (2018).Researcher Illegally Shares Millions of Science Papers Free Online to Spread Knowledge.ScienceAlert. Retrieved 11 January 2018, from https://www.sciencealert.com/this-woman-has-illegally-uploaded-millions-of-journal-articles-in-an-attempt-to-open-up-science Niebuhr, R. (2013).Moral man and immoral society: A study in ethics and politics. Westminster John Knox Press. Peters, R. S. (2015).Ethics and Education (Routledge Revivals). Routledge. Shafer-Landau, R. (Ed.). (2012).Ethical theory: an anthology(Vol. 13). John Wiley Sons. Van Hooft, S. (2014).Understanding virtue ethics. Routledge.

Inchon Airport free essay sample

â€Å"Mom, I don’t want to go!† In Inchon Airport, on a hot and humid mid-August day, people were busily moving as always. But when the girl cried out, people stopped moving and turned towards the scene of the girl and her mother. Her mother shook off the girl’s hands that tightly held her sleeves, but everyone could see the mother’s eyes holding tears. That girl shouting and whining to not leave her mother was me. As I eventually let go of my mother’s sleeve, I also let go of my 15 years being â€Å"little Min-Kyung†, hiding under my mother’s skirt in Korea. After a 13-hour flight to Chicago and three more hours of driving, I arrived at The Culver Academies, where I have spent the last four of my teenage years. The only person greeting me was my chubby roommate Charlotte, her mouth filled with chewy-chocolate remnants. We will write a custom essay sample on Inchon Airport or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She was not the Barbie-doll-like roommate I had imagined, but her smile made me feel Culver was my home—until she turned on heavy rock music at highest volume and shook like an eager head-banger. After unpacking my luggage, I sat on my bed. I sat until the sun set behind Lake Maxinkuckee until I finished a good cry. I felt myself fading behind the darkness. In America, in Indiana, in Culver, there was no one behind my back, no one defending my position, doing my laundry, greeting me when returning from school, no one making me a warm Kimchi soup. I did not understand the Greek mythology Mr. Davies spoke about, I did not know why Ms. Workman was always mad at me when I cooked rameon, I did not realize the harsh winter of sub-zero days was drawing near. There was only me in the middle of the desolate cornfields in Indiana. One day after school, on my way back to my dorm, I saw a lonely duck stuck between rocks where a part of the seawall had crumbled, fluttering his wings und er the shadow of tree branches. I stopped and observed that duck, sure he wouldn’t make any difference, but would stay under that shadow forever. Surprisingly, that duck got himself out of that gap, despite the chance of getting hurt, and flew away to the sky. I sat down on the seawall, wishing good luck to that duck, constantly traveling and looking forward to new challenges. And I grinned. I grinned because I saw myself overlapping the fading duck over the lake. It was me flapping my wings, struggling to get out of the broken rocks under the shadow of the tree. And it was me bravely escaping, energetically going forward to my dream, not fearing to be hurt. I went back to my dorm as always. Girls were gathered and chatting as always. But that day, I didn’t drop my head; I didn’t frown and hide my face under the shadow of my hair; I didn’t miss the chance to say hello to strangers. â€Å"Hi, I am Min-Kyung, a new girl from Korea.† The sky was hi gh, wind was warm, trees were green, and I fly.

Finding Success by Attending College essays

Finding Success by Attending College essays When a little child is asked, "what would you like to be when you grow up?" there are so many responses to this question. I remember when I was a little girl and I was asked this question my answer was "I want to be a doctor when I grow up." That was about 11 years ago. From since then my answer to that question has changed from doctor to computer programmer to physician assistant to finally an accountant. If I were asked that question today my response would be "I want to go to college and get my masters degree in accounting, become an independent young woman, get married and start my own family, and just be happy and successful." As the only young woman in my family, a lot is expected from me. This is why it is and obligation to go to college and achieve my goal to become successful. First of all college is the only way that I know where you can become successful in this world. Without some type of degree in your hand, it will be very hard to make it in this world. Today if you really want to get your foot through those doors you better have a master's degree or better. I have always been a girl who wants to be in charge. Going to college can give me that advantage in life. As a young girl my mother always said, "Jahniqua, as an African-American especially, in this day and age you have to put your best foot forward in this world if you really want to go high places. If you want to wear all those fancy clothes you see and drive those fancy cars you like then college is the place that you have to go to get that. College is the only place that will get you there and the only thing that will get you respect in this world." Those words have been like words of wisdom to me. There have been plenty of times when I just wanted to give up but then those words would just appear in front of me like magic and just give me the strength to keep on going. Those words have been like a reality check for me because I think without them I would h...

MARKETING PROJECT Research Paper Example | Topics and Well Written Essays - 1000 words

MARKETING PROJECT - Research Paper Example Clients of fast foods usually make orders at a given counter and proceed to pay prior to eating. The industry of fast food in the US had approximately 300,000 units in year 2009 and the franchises attached to them were in above 100 other global nations. The revenue generated from the industry was about USD154.7 billion in year 2008. The industry of fast foods was prospected to record about USD157.2 billion in sales in year 2009, which would translate to a 4.2% rise from the amounts posted in 2008. Since year 2007, the industry was experiencing a continual type of growth rate, while the industry of fast food continued to escalate in value by 4% over the same period. The forecasts state that the industry of fast foods would grow by around 4% per year in the next three years. Consumers of fast foods as well continue to want value for their invested money in terms of healthier options as well as the responsibility of the company in picture to the environment. (franchisedirect.com, 2009) (a) Global Economic Situation The rise in the number of chains of fast food chains in the US has also been witnessed elsewhere in the foreign countries. As Allen and Albala wrote their book the companies of fast food in the US formed what the entire globe had. This phenomenon of chains of fast food companies has been seen to saturate in the regions of North America and Western Europe alike and as a result they have been spread to other areas of the world which are witnessing high rates of economic growth like Asia and Eastern Europe. The two authors also continue in their study to point out the fact that, if these fast food chains are aiming at surviving in the foreign, then they ought to adjust their menus to suit the tastes of local people. An example at hand is that of the sale of duck soup in Beijing. Despite the high levels of growth, restaurants of fast foods have been facing the cynics’ wrath, where sometimes they have been blamed for the rise in malnutrition negative impacts like obesity, though. (Allen and Albala, 2007 p160) (b) Business life cycles As economic cycles of booms and recessions continue being a phenomenon of business environment setting in during the days Mercantilists, these cycles have become for frequent and shorter in time durations. The explosion of information technology and the following boom in the recent past periods reflect the high speed at which global economies can rise. Various organizations like in the industry of fast foods, which have moved in the direction of consumer preferences to maturation of their products’ life cycle, have as well experienced a boom. Due to this, it has reached its peak and now the trend is that of approaching a trough as the consciousness of consumers with regards to health escalates. (Secord, 2003 pp221, 222) (c) Rates of Interest Interest rates affect consumer expenditure trends. If the rates of interest are reducing, then there is an easier accessibility to funds in turn increasi ng the demand for various products. The products for which demand is affected are especially fixed assets like homes, cars and capital investments. On the other hand, if the rates of interest are on the rise, there will be slower economic growth and this affects investment levels. Socially, there is a change in

Auditing Exercise for Property Plant and Equipment Assignment

Auditing Exercise for Property Plant and Equipment - Assignment Example Management must implement the internal control activities to reduce the three inherent risk factors, management must implement the following internal controls procedures. The same audit objective includes reducing the risk factors by physically determining if management recorded all assets seen and affirmed by the auditor properly and completely in the proper accounting period. The inherent risk factors for item 1 and 3 are complex accounting issues (proper recording of property plant and equipment assets and allowance for depreciation), difficult to audit transactions (collusion between management and employees to fraudulently present Enron-style financial statements), and misstatements (unintentional errors) are detected (Whittington, 2005). ADJUSTING ENTRIES The auditor found the recommended adjusting entries for item 1 item 3 and after performing the audit procedure test of details of transactions or reconciliation. This is in compliance the auditor’s meeting the audit obj ectives. The auditor must obtain sufficient audit evidence to support all management assertions shown in the financial reports. Reconciliation entails the ensuring that detailed records have the same balances as the general ledger control accounts. The following adjusting entries are necessary in order to present the true balances of the land account, buildings account, machinery and equipment account, depression expense accounts, and allowance for depreciation account (buildings) and allowance for depreciation accounts (machinery and equipment), in compliance with no. 1 item instructions (D Kieso, J Weygandt, T Warfield, 2011). Item no. 1 Assertions: 1. Completeness assertion: Management ensures the recording of all existing property, plant, equipment, allowance for depreciation and other accounts in the same accounting period. The accountant did not record the donated assets were in the books of accounts received from Crux City. Thus, the effect on the audit procedure is to increa se the building account in item no. 1by $ 400,000. Management must make an adjustment. Otherwise, item no. 1 (building account) will be understated. Likewise, the allowance for depreciation account, item 1, will be understated. 2. Existence or Occurence assertion : All recorded property, plant, equipment, allowance for depreciation and other accounts exist or are owned by the company in the same accounting period. The effect on audit procedure is to inspect the official documents that include land titles, official receipts, and donation document will prove the existence or occurrence (ownership) of the reported assets. 3. Valuation or allocation assertion: all amounts recorded in the property, plant, machinery and equipment, allowance for depreciation accounts are accurate and proper classification of the business transactions are made. The audit procedure includes analytical procedures. The effect on audit procedure is to ensure accuracy, classification, cut-off, detail tie-in of t he property, plant, equipment, depreciation allowance, and depreciation expense balances during the year under audit. In terms of effect on audit procedure, the auditor must determine the existence or occurrence assertion audit assertion are valued accurately by personally inspecting if all recorded property, plant, and equipment accounts recorded in the books exist (Whittington, 2005). The building, machinery and

Significant Changes of Toyota

Significant Changes of Toyota Our choice to pick Toyota was due to the significant changes it has gone through over the years. When Toyota first came into the market; nobody was willing to buy this Japanese car that they knew nothing about. But as time has gone by they have proved themselves to be one of the most reliable cars that can be found in todays market. A radio producer in Kenya once said every car in front of you and behind you is a Toyota (Juma, 2002) and indeed it is true. Toyotas decision to make this hybrid car was driven by both internal and external forces. It has been noted that the hybrid Camry will be the first commercially available hybrid vehicle built in Australia. The decision was announced in June 2008 to begin manufacturing a hybrid version of the Camry Sedan at the Altona plan in Melbourne from the beginning of 2010 (www.toyota.com.au). Looking at the internal forces first Toyota is committed to developing hybrid systems as a core technology. Globally, the goal is to reach one million hybrid sales per year during the 2010s. Toyotas worldwide goal is to approach zero impact on the environment in all our activities, including vehicles and production. While we may never be able to achieve zero impact, we always strive to do better and hybrid technology is an important part of that effort (www.toyota.com.au). There is constant need to improve their cars-not that they need that much improvement but in the sense of safety and efficiency for it s customers. External forces are the need to stay on top of the competitive market. All automobile companies are constantly making a new car or adding features to a new car. For Toyota to maintain its name and customers and attract new customers the hybrid was the best way to go about this. 2. DRIVING FORCES The forces which has no or minimal control by the Toyota Production System (TPS) are termed as External factors. These can be further classified into three categories. 1.Technological developments 2.Competitive environment 3.Social and Political pressure 2.2 Economic With the current global financial crisis hitting virtually the entire world, and as mentioned above the fluctuating fuel prices, there is bound to be a change in the consumer spending and price of most commodities will definitely be affected. It is in this aspect therefore those organizations will have to change so has adapted to the dynamism of the ever rapid globe and become relevant to the consumer in both product and services that they do offer in the market. 2.3 Social The current social trend is go-green which basically means being environmental cautious more of the eco-solution lean towards the conservation the earth- less pollution. The trend particularly in the automobile world is the one moving from fuel guzzlers cars to eco-friendly cars more of hybrid cars which the Toyota organization has done well to rebrand themselves as the automobile industry of the future. 2.4 Technological Environmental factors have driven TPS (Toyota Production System) to excel in their Technological developments. As a result TPS introduced hybrid vehicles, which are more fuel efficient and eco friendly. This external factor has transformed TPS from an ordinary passenger car manufacturing company to a Technology innovative company. With the new innovation particularly in the fuel conservation, Toyota Australia leads in the domestic market through its variable value timing intelligent technology (www.toyota.com.au , 2009). The VVTI technology makes it stand out from the other car manufactures. The organization is also distinctive in its development management styles such as the just-in-time and Toyota production system (www.toyota.com.au , 2009) which are incorporated by the Toyota Australia. 2.5 Competition Competitors in the automobile industry have been a key player for TPS development. In order to sustain in the market TPS reengineered some technological advancements and gadgets from their competitors such as Cruise control, Auto gearing in their products. (Driel, Dolfsma, 2009) Competitors in the automobile industry have been a key player for TPS development. The automobile industry has the most furious competition in the world, with the greatest Toyota competitors being, Honda which is from Japan. Toyota however stands alone due to its capability to change its technology and conform to its changed environment, particularly the fuel efficiency aspect 3. CHANGE PROCESS MODELS Following the strong desire that both the Federal and Victorian governments had for new environmental friendly technologies; Toyota decide to come up with an eco-friendly car, the hybrid. In addition to that; the growing demand for our Prius hybrid also confirmed that there is a need for more hybrid models in our line up (www.toyota.com.au). As purported by the equilibrium theory of change (Abernathy Utterback, 1978; Imai, 1986; Tushman Romanelli, 1985) comes the crucial fundamental understanding that change occurs in a series of radical and incremental changes (Abernathy Utterback, 1978; Imai, 1986; Tushman Romanelli, 1985). With emphasizes from (Kofoed, et al.2002) stating in other words that the above theory claims that an organisation-just like an organism- is pressured by periodic environmental events to change dramatically or else perish. So strong is this notion that it is further illustrated without any reasonable doubt by the Toyota organisation worldwide and to be specific Toyota Australia too. The Toyota Australia has conceptualized the essence of the equilibrium theory of change (Abernathy Utterback, 1978; Imai, 1986; Tushman Romanelli, 1985) more so by embarking on radical changes that are all geared towards the improvement of structural process and systems within the organisation. The Toyota Australia uses both the continuous improvement process and re-engineering process. 3.1 Continuous improvement process The essences of Toyota Australia continuous improvement process is its quality management programmes and to be emphatic Toyota production system (www.toyota.com.au). The organisation through the Toyota production system (www.toyota.com.au) are enabled to provide its customs with the highest quality cars and at the same time services. At the heart of this system is the Kaizen (www.toyota.com.au) which is the absolute elimination of waste and helps workers to be more efficient (www.toyota.com.au). 3.2 Re-engineering process As mentioned before, Toyota Australia makes use of this process because it has identified its distinctive competences that differentiate itself from other auto-motive industries are the fuel efficient cars that they produce. The organisation emphasises is on high-quality performing fuel efficient engine cars, at lowest possible cost, in a timely manner with the shortest possible lead times and its Just-in-time management schemes, (www.toyota.com.au). The car prices are relatively cheaper in comparison to other brand of cars from different industries. The core process without any doubt is the ability to come with a hybrid car of the future, since customers are keener about other alternatives of fuel consumption. The ability of such innovation adds value to customers thus the perception that, Toyota Australia is a series of processes from strategic planning to after-sales, (Robbins Judge, 2007). 3.3 Lewins three step model Lewins three step model of unfreezing, movement and refreezing can be noted in the change cycle used by Toyota. Unfreezing is the process of overcoming pressures of both individual resistance and group conformity (Robbins, 2007, p651). This is the status quo that all automobile companies share. Then comes the movement stage that transforms the organisation from the status quo. Toyotas movement stage was to develop the hybrid that has both petrol engine and an electric motor which recharges itself as the car is driven. The refreezing stage involves stabilizing the change model. This is quite evident in Toyota as seen in the success of the Prius. Sorensen adds on by telling us that companies with strong cultures excel at incremental change (2002). The Prius has been recognised globally as a clean vehicle achieving many awards and certification to the toughest environmental standards in the world. Many other engine technologies are yet to achieve emissions low enough to satisfy these emerging low emission standards (www.toyota.com.au). This is bound to bring about a competitive advantage over its rivals. Imitation of this may be quite costly and take Developing such a change has involved a lot of processes, knowledge and most importantly costs. Toyota is still very committed to its customers and maintains that trust by developing this new car that not more efficient but also environmental friendly for our future. To show its loyalty customers are guaranteed to an after sales service for three years or up to 600,000kms. As we have been told by Toyota; We are committed to sound environmental management for a sustainable future which in turn improves our business performance. Toyota Australias environmental performance, initiatives and technologies are further explained throughout this site (www.toyota.com.au). 3.4 Organisational development model Toyota Australia is an organisation whereby people are given respect and this aspect of the organisation is enshrined as part of its core value thus making it different, more of a standalone auto-motive industry. The other aspects of this change model that are used by Toyota Australia are trust and openness. These two characteristics are nurtured through having authenticity, openness and a supportive climate (Robbins Judge, 2007) in the organisation. Team building is also another characteristic that is embedded in the Toyota Australia organisation and in the processes helps in managing change. Last but not the least is the characteristic of confronting problems with again Toyota organisation having a notion of not ignoring or shrugging of problems. On the contrary these problems are dealt with amicably with innovation for a better organisation presently and in the future always in mind. 4. CONCLUSION If an organisation needs to survive, it must respond to changes in its environment. When competitors introduce new products or services, government agencies enact new laws, important sources of supply go out of business, or similar environmental changes take place, the organisation needs to adapt (Robbins, 2007). Toyota has realized that early enough and brought out a car that will be very helpful in the future as it is now. This success and competitive edge has kept Toyota in the worlds top ranking. REFRENCES Abernathy, W.J, Utterback, J.M (1978), Patterns of industrial innovation, Technology Review, Vol.80, pp 40-7. Busk Kofoed, L (2000), Experimentarium as arena for common learning during change processes, Processes in Human Factors and Ergonomics in Manufacturing, Driel V Hugo, Dolfsma Wilfred (2009), Path dependence, initial conditions, and routines in organizations, The Toyota production system re-examined, Journal or Organizational change Management, Vol. 22 No.1, 2009, pp. 49-72. Imai, M, (1986), Kaizen, McGraw-Hill, New York, NY. Robbins, S. P and Judge, T. A, (2007), Organisational Behaviour, 12th Edition, Prentice Hall, upper Saddle River, NJ. Sorensen, J. B, (2002), The strength of Corporate Culture and the Reliability of Firm Performance, Administrative Science Quarterly, pp 70-91. Tushman, M.L, Romanelli, E (1985), Organisational evolution: a metamorphosis model of convergence and reorientation, Research in Organisation Behavior, pp 171-222 Anonymous (2000), CI Changes: From Suggestion Box to Organisational Learning Continuous Improvement in Europe and Australia, Toyota: www.toyota.com.au (Accessed on 19/08/2009) CIA factbook: https://www.cia.gov/library/publications/the-world-factbook/geos/af.html (Accessed on 24/08/2009) Juma, Emmanuel, Radio Kiss fm, Nairobi 6th June, 2002. 10.30am.

Marketing Research Krispy Kreme

GROUP MEMBER [pic] †¢ Usarat Rungruangrattanawadee1531007027 †¢ Chavivuth Soonthornsima 1511001933 †¢ Tirapitch Pichitnorakarn 1511007096 †¢ Arnuphap Chaiyaraj 1531007209 †¢ Pavinee Pinijkijsopon1531007530 Exclusive Summary As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.We try to know all customer think with Krispy Kreme Doughnut and also our competitor. We use many methods to do the research. For this research we get some limitation from whether, time, confusing with questionnaire, and etc. As we research we get good information back for analyze the data and code data for do graph. Introduction Backgrou nd 1937s A Humble Beginning †¢ Krispy Kreme Began More Than 70 Years Ago In Winston-Salem, NC †¢ Our Founder, Vemon Rudolph, Bought a Yeast-Raised Doughnut Recipe From a Chef in New Orleans. †¢ Today, All Krispy Kreme Stores Use the Same Proprietary Recipe That Was Used 70 Years Ago! 940s & 1950s A History of Innovation 40s&50s †¢ Improving the doughnut Making process through Innovation from the Beginning †¢ Krispy Kreme Was the First to Automate the Doughnut Making Process Soon After We Opened. †¢ These Innovation Remain the Foundation of Our Doughnut-Making Process Today 1960s & 1970s The Store Experience 60s & 70s (Our Stores are Fun Gathering place for Friends) †¢ The Store Expereince is the Brand for Our Customers. †¢ For Year, Krispy Kreme Stores Have Been Fun Places for Friends and Families to Gather Our â€Å"Doughnut Theatre† and You Team’s Great Customer Service are Critical Components. 1980s & 1990s Hot Original Glazed 80s & 90s (The famous hot doughnut experience) †¢ Krispy Kreme Signature Product Original is Our Original Glazed †¢ Our World Famous â€Å"Hot Now† Sign Signals To consumers that making Fresh Product †¢ Customer Young and Old Love Watching the Doughnuts Being Made Today Growing the Brand Worldwide (Sharing the Krispy Kreme experience) †¢ Today, Krispy Kreme has Stores in the United States, Europe, Latin America, the Middle East and Asia. †¢ We have More Than 500 Stores in 18 Countries More than 60% of Krispy Kreme’s Stores are Now Outside the US †¢ This Year, Krispy Kreme Hopes to Open Our First Stores in Dominican Republic, Thailand and Taiwan! Krispy Kreme in Thailand †¢ Krispy Kreme open in Thailand at Siam Paragon since 28 Sep, 2010 Situation Analysis First Krispy Kreme launchs in Bangkok at Siam Paragon. It has a Krispy Kreme trend because they have promotion for 100 prople get free Krispy Kreme but the first person of 100 peopl e will get Krispy Kreme free all year. People very interest and excited about Krispy Kreme. Before it lunch in Bangkok, it reputation in aboard.For first 4-5 months, it has very long queues out of Siam Paragon. Someone who waiting in queues for re-sell all opposite side at Siam Paragon, they will up price about 10-20 baht per piece or someone get 50-100 baht per box for waiting in queues instead of the person who want it. Now Krispy Kreme is quiet, no body waiting for buy Krispy Kreme, you can walk to the shop and buy it without waiting in long queues. Now it has variety for favors, first it launches only original favor. Research Objective †¢ To study Krispy Kreme Customer Preference. †¢ To know customer satisfaction with price. To know customer satisfaction with place such as atmosphere, decoration and convenience. †¢ To know customer satisfaction with taste such as soft and sweet. †¢ To know customer satisfaction with reputation. †¢ To know some improvemen t that we think customer will accept or it will effect with customer or not. †¢ The last objective that we want to know is about competitor. Define problem and opportunity identification Problem is Thai people interest with Krispy Kreme lower than the beginning period, so male Krispy Kreme no more long queues although Krispy Kreme launch more favors, but not attraction customer like beginning period.Now Krispy Kreme has not yet opens a new branch although I think Krispy Kreme must to open new branch. Limitation of the study Our main target is student, so we divide into two groups for research. The first group is BU Student at City Campus and Second group is Student around Siam Paragon and BTS (Siam station). First limitation that we met we can’t do the research inside Siam Paragon, so we must to go outside it and stand at BTS. We go to research about 5 pm; this time is the times for student go for tutor.We have some problem about student don’t have more time for d o our questionnaire. And we stay at BTS, we will met student who also hurry to back home. Until we meet one group in front of Siam Paragon, we go for research them but security guard is not allowing to research front of Siam Paragon. Second limitation that we met is some people they don’t understand some question and some people who say no with the question that we ask about last one month you ever consume Krispy Kreme or not, so it make that questionnaire fail. I must to do more questionnaires because we need 30 questionnaires.The last limitation that we met is weather, first of all we will stay at Siam Square, the place that reseller sell Krispy Kreme Donught but that they is raining day, so it make our can’t stay there. It hard to do questionnaire in raining day. Finally we decide to divide in to two groups first stay around BTS. We stand different door. Finally, The problem that we meet is from confusing with question, place and weather that we survey is not conven ience for do the research but finally we get questionnaire enough to do the research although it has correct one and wrong one.Method Definition of the population Is the amount of people or has the same characteristic in the similar way or the same way which include all sex and every age. Person are likely the same things and from one to others, they all in a group and as a group we called â€Å"population†. For example our group project we doing a research about donut which is the most popular and famous in Thailand now called â€Å"Crispy Cream† located in paragon shopping mall.As we research we want to know the amount of population which has the same things in the same ways such as like to eat donut or like to do the same activities, we don’t target only people who are under 30 but we do target all sex, age and people who are in Bangkok too. Therefore population are large group of people not even in the country can be all over the world who like to do or eat in the same or similar things. And if we want to target something we can target in a whole group of people which means population of something we want to target such as we want to know population of people who loves to eat donut especially â€Å"Crispy Cream†.Every research must have their population of their project which can tell u to analyze that people who you are targeting is like or dislike your product or services. These can tell u little more about people or customers are interest in your product or not. For example if high population it might means they like your product or service but if low population so which means that they might not be interest or not in the trends of nowadays. Sample plan and sample size Our sample plan is that we have conducted the sample of 30 respondents between the age of 16-25 both high school and university students who are consuming KrispyKreame donuts.To understand how these age group of people buying decision on the KrispyKreame produc ts on their preference on taste, price, reputation, quality of the products. The population of ours target is the people in Bangkok who consuming the donuts whether consume themselves or buy for other people as a gift. However, the total surveys that we have conducted was 50 questionnaires but only 30 of them which can be useful for conclude the final sample which gives us 60% of the total sample size that we have been given out for the surveys.Ours sample method was we have used an exploratory method but in questionnaire type and we let them to fill out the form by themselves and as we have a cluster sampling type of method which mean we have selected the group of ours sample size for this particular surveys. Furthermore, the sampling method for ours survey was probability sample type as we have select the sample which in equal chance to be select to fill out the questionnaire. We have resampling the sample to conclude the result by looking at the sample that we have gathered to ju dge the total population of people who like to consume donuts in Bangkok area.Development of the questionnaire We started developed our questionnaire to answer the objectives. The questionnaire was created by all members in group. First time we draft developed it in class room to know just like which direction we will ask. We also make sure by consult with the instructor about the content in questionnaire. After that we had meeting again to do questionnaire in details. Each member helps together to developed questionnaire and tries to show the ideas and the benefit of that question to fit with the objective.We had use of computer and networks to help in developed the questionnaire by type and design the questionnaire. We also sent the questionnaire through the E-mail to each member in our group to help together to recheck the questionnaire in term of the word understanding and design again before launch it to the public in testing the questionnaire within BU city campus. After that we fix the questionnaire again before use it in real surveys. We chose Closed- ended type to be our question response format. We use both Dichotomous which provide two response options and Multiple response which provide more than two response options.We design to use closed –ended question because it provide options on the questionnaire which help respondent to answer quickly and easily. The more benefit is this type of question is also easier to analyze the data which proper for short period of time that we have. Moreover we also use Scaled- response format to measure the attributes of the Krispy Kreme doughnuts. We design in Unlabled scale which is purely numerical that allow respondent to express feeling and it also easily to code the data. There are more details in each questions following; †¢ The first part of questionnaire is Screening questions.It helps us to identify which questionnaire can be the sample or the representative of the research. The screening quest ions start from question number one to three. ? The question one is â€Å"Have you been purchased Krispy Kreme doughnuts during the last one month? † This question will be separate respondent who is the representative apart from who is not by the answer. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question two is â€Å"How often do you consume Krispy Kreme doughnuts a month? † The purpose is to know the frequency of consuming Krispy Kreme doughnuts.The Scale of measurement is Interval scales because distance between each descriptor is equal. ? The question three is â€Å"Where did you buy Krispy Kreme doughnuts? † The purpose is to know is the respondent buy doughnuts from the Krispy Kreme directly or buy from the reseller. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. †¢ The second part of questionnaire is General question. It will be the question about the purpos e of buying Krispy Kreme Doughnuts and why. The general questions start from question number four to eight. The question four is â€Å"How did you know Krispy Kreme doughnuts? † The purpose is to know which way they know Krispy Kreame doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question five is â€Å"Purpose of buying Krispy Kreme doughnuts? † The purpose is to know the objective of buying Krispy Kreme doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question six is â€Å"if you see long queue, do you want to wait in queue or not? † The purpose is to know the tendency of who will wait in queue if there is line.The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question seven is â€Å"Why you want to waiting queue? † The purpose is to know the reason why they still want to wait in queue. The Scal e of measurement is Nominal scales because it uses only labels in questionnaire. ? The question eight is â€Å"Why did you buy Krispy Kreme doughnuts? † The purpose is to know reason why they buy. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. †¢ The third part of questionnaire is Preference. This will give depth data in term of Krispy Kreme attributes. There will be sub-questions for question nine which give data in scale about price, taste (soft and sweet), quality, reputation and location (atmosphere, decoration and convenience). The purpose is to know customer preference in each attributes. The Scale of measurement is Interval scales because distance between each descriptor is equal. †¢ The fourth part of question is Compettition. This will help to generate data about the rivals of Krispy Kreme doughnuts. The questions start from question number ten to thirteen. ? The question number ten is â€Å"Do you purchase others donuts brand while purchase Krispy Kreme doughnuts? The purpose is to know that do the representative still buy other doughnuts brand while buy Krispy Kreme doughnuts. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question eleven is â€Å"Which doughnuts brand that you purchase apart from Krispy Kreme doughnuts? † The purpose is to know who the Krispy Kreme doughnuts rivals are. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question twelve is â€Å"From question no 11: why do you purchase those doughnut brands? † The purpose is to know reason why the representatives still buy those brands.This may help to identify which attribute is Krispy Kreme do not well. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question thirteen is â€Å"Please rank which donut brands do you prefer the most? † The purpose is to know which bra nd do the representative prefer (order in rank). The Scale of measurement is Ordinal scales because provide rank-order to respondent. †¢ The fifth part of question is Improvement. These will help to know what could be improving for Krispy Kreme. The questions start from number fourteen to fifteen. ? The question fourteen is â€Å".If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? The purpose is to understand the potential of customer preference in membership card that may affect frequency of buying. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question fifteen is â€Å"If Krispy Kreme Doughnuts launch new branch, where would you like it be located? † The purpose is to know where representative want Krispy Kreme to open new branch. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. The sixth part of question is Perso nal data. This part will be detail about the representative which shows gender, ages, occupation and income per month. The purpose is to know details about the representative. The questions start from number sixteen to nineteen. ? The question sixteen is â€Å"Gender†. The Scale of measurement is Nominal scales because it uses only labels in questionnaire. ? The question seventeen is â€Å"age† The Scale of measurement is Interval scales because distance between each descriptor is equal. ? The question eighteen is â€Å"Occupation† The Scale of measurement is Nominal scales because it uses only labels in questionnaire. The question nineteen is â€Å"Income per month† The Scale of measurement is Interval scales because distance between each descriptor is equal. Questionnaire No. ___________ Interviewer’s name ___________ Bangkok University International College Questionnaire for Marketing Research Hello, I am student at Bangkok University Internatio nal College. I would like to conduct survey about Krispy Kreme Doughnuts. I would like to ask you few questions about your experience with Krispy Kreme Doughnuts. It will take only few minute and this questionnaire is part of term project of Marketing Research and it will be confidentially.Thank you for your spending time to response to the questionnaire. / / / Please answer the following question by mark (in ( given below: ( ( Screening Questions ( ) 1. Have you been purchased Krispy Kreme Doughnuts during the last one month? (1 ) Yes ( ) No ( ) 2. How often do you consume Krispy Kreme Doughnuts a month? ( ) Once (1 )2-4 times (2-4 ) 5-7 times (5-7 )More than 7 ( 7 ) 3. Where did you buy Krispy Kreme Doughnuts? ( ) Krispy Kreme Doughnuts shop at Siam Paragon ( ) By reseller ( ) General Questions ( ) 4. How did you know Krispy Kreme Doughnuts? ( Friend( )Experience ( ) Media and Advertising ( )Other Please specify (_____) 5. Purpose of buying Krispy Kr eme Doughnuts ( ) Consume ( )Resell ( ) Gift ( )Other Please specify (_____) 6. If you see long queue, do you want to wait in queue or not? ( ) Yes ( ) No (Skip question no. 7) ( 7) 7. Why you want to waiting queue? ( ) Trend( )Fashion ( )Want to try/eat ( / )Other Please specify (_____) 8. Why did you buy Krispy Kreme Doughnuts? ( ) Price ( ) Reputation ( ) Taste ( )Location ( ) Quality ( )Other Please specify (____) Preference ( ) 9. How did you rate Krispy Kreme Doughnuts in term oftheir price, taste, quality, reputation and location? ( , , , ) | |Low( | | | | |High( ) | | |1 |2 |3 |4 |5 |6 | |9. 1 Price ( ) |   |   |   |   |   |   | |9. 2 Taste ( ) |   |   |   |   |   |   | | 9. 2. 1 Soft ( |   |   |   |   |   |   | | 9. 2. 2 Sweet ( ) |   |   |   |   |   |   | |9. 3 Quality ( ) |   |   |   |   |   |   | |9. 4 Reputation ( ) |   |   |   |   |   |   | |9. Location ( ) |   |   |   |   |   |   | | 9. 5. 1 Atmosphere |   | |   |   |   |   | |( ) | | | | | | | | 9. 5. 2 Decoration |   |   |   |   |   |   | |( | | | | | | | | 9. 5. 3 Convenience |   |   |   |   |   |   | |( ) | | | | | | | Competition ( ) 10. Do you purchase others donut brand while purchase Krispy Kreme Doughnuts? ( Yes ( ) No ( ) 11. Which donut brand that you purchase apart from Krispy Kreme Doughnuts? (Answer more than one) ( 1 ) Bapple Donut Daddy Dough Dunkin’DonutsMister Donut Other (Please specify___________) 12. Form question no. 11; why do you purchase those Donut brand? ( 11 ) Price ( )Taste ( ) Quality ( )Location ( ) Other (Please specify___________) 13.Please rank which Donut brands do you prefer the most ( ) (1-5 1 5 ; 1= most , 5 = lease ) ____________ Bapple Donut ( ) ____________ Daddy Dough ( ) ____________ Dunkin’Donuts ( ) ____________ Krispy Kreme Doughnuts ( ) ____________ Mister Donut ( ) Improvement ( ) 14. If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? ( Yes ( ) No ( ) 15. If Krispy Kreme Doughnuts launch new branch, where would you like it be located? ( ) Central Plaza ( )The Emporium ( ) The mall ( )Robinson ( ) Super market (Tesco Lotus, Big C, Careful, and etc) ( , , ) Other (Please specify___________) Personal Data ( ) 16. Gender ( ) Male ( )Female ( ) 17. Age ( ) Less than 20 ( 20)21-25 30. 1-35 More than 35( 35) 18. Occupation ( ) Student ( / )Office Worker ( ) Business Owner ( )Other Please specify___________ ( ) 19. Income per month ( ) Less than 10,000 ( 10,000)10,001-15,000 15,001-20,000More than 20,0000 ( 20,000) ___________________________ Thank You ________________________ / Data collection method We design to use Exploratory research method to gain background information about the research topic. Exploratory also can help in define term and clarify problem.We use Secondary information to know and understand history or background of the company. It will provide how, when it establish and by whom. Normally, Exploratory research will be unstructured but for Krispy Kreme research we will use quantitative research to help in collection the data. The survey will use questionnaire which is structured question for respondent. The reason is that it can use with a large number of respondents and also easily for code and analysis. In collection mode, we use Self-administered which respondent have to completes the survey by his or her own.It is the most popular way in collection mode; some time people called it paper and pencil survey. The reason for using Self- administered is cost reduction and respondent can control the answer so, it will be affect to time saving. The location that we went to do survey is Siam Square and BU city campus. The reason is that our sample will be students who are in high school and university student. As the lifestyle of this group of people is li ke to hang out at Siam square so, Siam square is the place that majority of that student group like to go.If we went to Siam square we will get data from many type of student in that group. We divide members group to do survey in three small groups. To be faster to collection the data and avoid shy to do questionnaire with big group of researcher. In depth detail of the location, we did survey at BTS Siam, BU city campus. By the BTS Siam, we divide into two group because there is big area that can do survey. Nonsampling error reduction There are many types of errors that might occur during the questionnaire survey some might be avoidable but some might not due to the respondent’s behavior of the survey.However, the error also occurs with the field workers who hand the survey to the entire respondent to fill, they might not be effective to give the respondent an explanation of the question since they did not understand and explain the question to the respondent well. Furthermo re, interviewer might perform their job by unsatisfied reaction to the respondent if they ask too many questions on the survey and might show it to the respondent by tone, body language or characteristic of the interviewer.Some might not give the respondent full explanation of the objective of the survey. This will lead to respondent error, since they did not understand how to answer so they did not answer it correctly or answer it guessing since they unsure on the question or whether they intent to committed an error on purpose since they did not attend to focus on the survey as they might be in the hurry or on the way to work or see friends or get tired from work so they did not willing to answer it properly.Some might get a distraction on the location of the surveys by interruption or crowed places to be able to fill the questionnaire. However, we can reduce such error by supervision on the field workers or training them on the understanding of the survey before let them out on t he field. And for the respondent, we might check the answer before letting them go or go thought the question with them on by one so they can give the best possible answer.Not only an on field surveys that encounter a problem but other kinds of survey such as an online, mail, calling surveys also have the same problems. For an online survey, the respondent might have done more than one survey or might not answer the certain question that they did not want the interviewer to know such salary or occupation etc. Moreover, some even avoid to do it since they can just close the page on the web to avoid answer it. For mailing surveys might have a high set up cost to send to each household and might not get the mail back as they might consider a junk mail.Telephone survey, the interviewer have to follow up the respondent as some people might not be home or lazy to answer it on the phone since the might be in the middle of something such as cooking their meal, watching their favorite progra m. So to avoid such an error the interviewer might have to screening the questionnaire first before it complete, inspect the grammar error that might have confuse the reader and also the answer might have to be clear ,for example, scale question from 1 to 5 the respondent might answer only 5 or in the middle like 3.So these kind of screening might have been consider and need to be eliminate before conducting the questionnaire. Or providing a sample questionnaire to see whether the problems are might have occurred during the pretest. In addition, close supervise data collection and provide training to give the interviewer the best effort are also needed to minimize the error. Data analysis 1. For the question, â€Å"Have you been purchased Krispy Kreme Doughnuts during the last one month? † We analyze data by using Mode which is the value that occurs most frequently.The graph is response rate result from the survey is show that the 60% or 30 people of 50 answer Yes (Mode), whi le 40% or 20 people of 50 answer NO. (See graph at p. 31) 2. For the question, How often do you consume Krispy Kreme Doughnuts a month? We analyse by using Mean which result is 1. 2667(fx = 38 / N= 30) The graph result from the survey is show that the majority of the sample said they eat Krispy Kreme once a month which is 26 people out of 30 people as a percentage of 86. 67 percent. Next, the second high is 4 people out of 30 as a percentage of 13. 3 percent eat Krispy Kreme 2-4 times a month. Nobody said eat 5-7 times and more than 7 times a month. (See graph at p. 31) 3. This graph shows about where did you buy Krispy Kreme Dougnuts? We analyze data by using Mode which is the value that occurs most frequently. We research about 30 people. The majority of the respondent prefer to buy by Krispy Kreme Dougnuts shop (Mode) at Siam Paragon about 28 people out of 30 as a percentage of 93. 33 percent and people who choose buy by reseller are about 2 people out of 30 as a percentage of 6. 67 percent.Finally, the people who consume Krispy Kreme Dougnuts they like to buy by shop at Siam Paragon more than they buy by reseller. (See graph at p. 32 ) 4. For the question, How did you know Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that majority of sample said they know Krispy Kreme from Media and Advertising (Mode) which count as 14 people out of 30 as a percentage of 46. 67 percent. The second high is people know Krispy Kreme from Friend which is 13 people out of 30 as a percentage of 43. 3 percent. The third high is people know Krispy Kreme from Experience which is 3 people out of 30. (See graph at p. 32) 5. For the question, Purpose of buying Krispy Kreme Doughnuts. We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample said they buy Krispy Kreme for Consume (Mode) which is 26 peo ple out of 30 as a percentage of 86. 67percent. The second high is they buy Krispy Kreme to be Gift which is 4 people out of 30 as a percentage of 13. 33 percent.And nobody answer resell in the research. (See graph at p. 33) 6. For the question, If you see long queue, do you want to wait in queue or not? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample said No (Mode) in wait in queue which is 77% out of 100%. Another said Yes which is 23% out of 100%. (See graph at p. 33) 7. For this graph talk about Why you want to waiting queue? We analyze data by using Mode which is the value that occurs most frequently.The graph result from the survey is show that 100% said they waiting queue bacause they want to try/eat Krispy Kreme doughnuts (Mode). (See graph at p. 34) 8. For the question, why did you buy Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most fr equently. The graph result from the survey is show that majority of sample choose Reputation to be reason why they buy Krispy Kreme Doughnuts which is 15 people out of 30 or (50%). The second high that people choose is Taste which is 11 people out of 30 or (36. 67%).There are 3 people out of 30or ( 10%) choose other which they said trend and variety. There are 1 people out of 30 said location and another 1 people out of 30 30or ( 3. 33%) said quality. The choice that nobody answers in the research is price. (See graph at p. 34 ) 9. This graph shows about the rank that customer rate with Krispy Kreme Doughnuts in term of their price, taste, quality, reputation and location. We analyse by using Mean which result for price is 3. 47 (fx = 104 / N= 30), soft is 4. 67 (fx = 139 / N= 30), sweet is 4. 47 (fx = 134 / N= 30), quality is 4. 3 (fx = 133 / N= 30), reputation is 5. 07 (fx = 152 / N= 30), atmosphere is 4. 07 (fx = 122 / N= 30), decoration is 3. 83 (fx = 115 / N= 30), conveneinve i s 3. 37 (fx = 101 / N= 30). The first graph is shows Price, respondent prefer price in rank 3 with 19 people out of 30 as a percentage of 63. 33 percent. For the taste we divide into two categories are soft and sweet. For soft respondent choose Rank 4 with 10 people out of 30 as a percentage of 33. 33 percent and sweet respondent choose same Rank as 4,5 and 6 with 8 people out of 30, as a percentage of 26. 67 percent.For the quality respondent prefer rank 4 with 12 people out of 30 as a percentage of 40 percent. For reputation respondent prefer rank 5 with 13 people out of 30 as a percentage of 43. 33 percent. The last one is show location, we divided in to 3 categories. First one is atmosphere respondent prefer rank 4 with 12 people out of 30 as a percentage of 40 percent. Second is Decoration respondent prefer rank 3 with 12 people out of 30 as a percentage of 40 percent. Last one of location is convenience respondent prefer rank 3 with 10 people out of 30 as a percentage of 33. 3 percent. (See graph at p. 35) 10. For the question, Do you purchase others donut brand while consuming Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. The graph result from the survey is show that the majority of sample 26 proplr out of 30 or 87% said they purchase others donut brand while consuming Krispy Kreme Doughnuts†YES† (Mode). Another part is 4 people out of 30 or 13% said they they did not buy others donut brand while consuming Krispy Kreme Doughnuts â€Å"NO†. (See graph at p. 35 ) 11.This graph shows about which donut brand that you purchase apart from Krispy Kreme Doughnuts? We analyze data by using Mode which is the value that occurs most frequently. It surprisingly, the most favorite donut brands that most of all the respondents on this survey preferred was Mister Donut (Mode) about 21 people out of 30 as a percentage of 70 percent, Dunkin’ donut and Daddy Dough are same as 12 people out o f 30 as a percentage of 40 percent, last one is Bapple Donut is 6 people out of 30 as a percentage of 20 percent. (See graph at p. 36) 12. Form question no. 1; why do you purchase those Donut brand? This pie chart has show us the most preferences of people who buying other donuts brand in term of their price, taste, quality, location and other factors. We analyze data by using Mode which is the value that occurs most frequently. From what you can see taste (Mode) was the major factors that were considered by many people who are buying the other donut brands. Followed by, location as it is easy to travel and with lots of transportations that can give them an easy access to get to the destination point.Furthermore, Siam Paragon is the place where most people are likely to go after work or meeting friends. Next, price was the third choice of buying and quality as a sequence. Since the price they would pay for the products must have the similar quality to the amount that they have pay t heir money for that why these 2 factors are follow each others. Other factors are considered to be last which is up to each individual person might have their own reason on their preferences. (See graph at p. 36) 13. This graph shows about Please rank which Donut brands do you prefer the most.We analyse by using Mean which result for Bapple Donut is 3. 7 (fx = 111 / N= 30), for Daddy Dough is 3. 2 (fx = 96 / N= 30), for Dunkin’Donuts is 2. 8 (fx = 84 / N= 30) for Krispy Kreme Doughnuts is 2. 7 (fx = 81 / N= 30), for Mister Donut is 2. 5 (fx = 76 / N= 30)This graph shows us the brands prefer the most by the 30 respondents. We have rank from 1 to 5 forms most favorite to least favorite according to the numbers. As you can see from the 1 rank, Mister Donut has the most preferred by respondents with 13/30 as the percentage of 43. 33 %.At rank 2 Dunkin’ Donuts has overcome KrispyKreme Doughnuts by one person which give Dunkin’ Donuts the second favorite brand among K rispyKreme Doughnuts by 10/30 as the percentage of 36. 03%. Between the rank of 3-4, KrispyKreme Doughnuts and Daddy Dough has the same amount among these two ranks which give them the same the number of respondents of 8/10 as the percentage of 26. 66%. The least favor donut brand at rank number 5 was Bapple with consist of 12/30 respondents are choose to be the least favorite brands of all. (See graph at p. 37 ) 14.This graph shows about If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? We analyze data by using Mode which is the value that occurs most frequently. The respondent answer â€Å"Yes† (Mode) 17 people out of 30 as a percentage is 65. 67 percent and answer â€Å"No† 13 people out of 30 as a percentage is 43. 33 percent. So, if Krispy Kreme Doughnuts has a membership it can effective with some customer. (See graph at p. 37) 15. In ours survey we have asked that if KrispyKreame Doughnuts will launch a new branch, where they would like it to be located.We analyze data by using Mode which is the value that occurs most frequently. Out of 30 respondents, 19 people or 63. 33 percent have chosen Central Plaza (Mode) as their first choice, followed by Emporium with 6 people or 20 percent have chosen it. Supermarket, such as Tesco Lotus, Big C, and Careful has been chosen by 3 people or 10 percent and Robinson as the last choice which only 2 persons or 6. 67 percent have chooses it as the new location. (See graph at p. 38) 16. For this graph talk about gender of respondents. We analyze data by using Mode which is the value that occurs most frequently.From the survey that we have interviewed, we have found out that 25 out of 30 people who have done the survey was â€Å"female† as the percentage of 83. 33% in total, whereas, male only 5 out of 30 give us a percentage of 16. 67%. Therefore, most of the women give us almost 90% out of the total number of all the respondents who given up their time to filled out the questionnaire for ours interview. (See graph at p. 38) Conclusion and Suggestion Surprisingly, from all 30 respondents that we have survey we have found out that the majority of Thai people prefer Mister Donut more than any other donut brands.Which give KrispyKreme Doughnut come behind Mister Donut and Dunkin’ Donut. So we can conclude form ours survey that Thai people are like to try new product as it first opening their products by giving to AF contender on TV show and many people may want to try it and wondering whether it is as good as it say or not. However, Mister Donut may be tastier to Thai people taste as it been in business for far longer than KrispyKreme Doughnuts so they know how Thai people taste would like it.In contrast, the reason Mister Donut was the first majority that Thai people are consider as their top donut brands might be that the price for these two brands are quite different to each others and many Thai peopl e are mostly at the middle class status so Mister Donut would be the most reasonable price for many Thai people follow by Dunkin† Donut as both brands have a similar in term of the price. Whereas, KrispyKreme Doughnuts mainly target the upper class status people who have more purchasing power to buy.Where others donut brands might not fit Thai people taste such as Daddy Dough and Bapple might be to sweet or at the same price they would consider of buying KrispyKreme Doughnuts instead. To sum up, according to ours survey we can refer that price was the main reason for Thai people when they consider to buy the product whether such product are food or cloth or electronic stuff. Our suggestion we think KrispyKreme Doughnuts should have a new branch at Central Plaza because, we got the result that if KrispyKreme Doughnuts have a new branch where would respondents like it be located, almost people choose Central Plaza.I think if KrispyKreme Doughnuts have a new branch at Central Pla za it easily for consumer to buy KrispyKreme Doughnuts. By survey respondents think location it not more convenience for them. This is some suggestion that we think for KrispyKreme Doughnuts to reach more consumers. Appendix Bangkok University International College Questionnaire for Marketing Research For the coding we will show how we change choice of answer to be number in coding process. We will show the number that we use instead of label in color number after each choice. The coding number will show in red colorPlease answer the following question by mark (in ( given below: ( ( Screening Questions ( ) 1. Have you been purchased Krispy Kreme Doughnuts during the last one month? (1 ) Yes ( ) (1) No ( ) (2) 2. How often do you consume Krispy Kreme Doughnuts a month? ( ) Once (1 ) (1) 2-4 times (2-4 ) (2) 5-7 times (5-7 ) (3)More than 7 ( ) (4) 3. Where did you buy Krispy Kreme Doughnuts? ( ) Krispy Kreme Doughnuts shop at Siam Paragon ( ) (1) By reseller ( ) (2) Ge neral Questions ( ) 4. How did you know Krispy Kreme Doughnuts? ( ) Friend( )(1) Experience ( ) (2) Media and Advertising ( ) (3) Other Please specify (___) (4) 5. Purpose of buying Krispy Kreme Doughnuts ( Consume ( ) (1) Resell ( ) (2) Gift ( ) (3) Other Please specify (___) (4) 6. If you see long queue, do you want to wait in queue or not? ( ) Yes ( ) (1) No (Skip question no. 7) ( 7) (2) 7. Why you want to waiting queue? ( ) Trend( ) (1) Fashion ( ) (2) Want to try/eat( / )(3) Other Please specify (_) 4) 8. Why did you buy Krispy Kreme Doughnuts? ( ) Price ( ) (1) Reputation ( ) (2) Taste ( ) (3)Location ( ) (4) Quality ( ) (5)Other Please specify (___) (6) Preference ( ) 9. How did you rate Krispy Kreme Doughnuts in term oftheir price, taste, quality, reputation and location? ( , , , ) | |Low( | | | | |High( ) | | |1(1) |2(2) |3(3) |4(4) |5(5) |6(6) | |9. 1 Price ( ) |   |   |   |   |   |   | |9. 2 Taste ( ) |   |   |   |   |   |   | | 9. 2. 1 Soft ( |   |   |   |   |   |   | | 9. 2. 2 Sweet ( ) |   |   |   |   |   |   | |9. 3 Quality ( ) |   |   |   |   |   |   | |9. 4 Reputation ( ) |   |   |   |   |   |   | |9. 5 Location ( |   |   |   |   |   |   | | 9. 5. 1 Atmosphere |   |   |   |   |   |   | |( ) | | | | | | | | 9. 5. 2 Decoration |   |   |   |   |   |   | |( | | | | | | | | 9. 5. 3 Convenience |   |   |   |   |   |   | |( ) | | | | | | | Competition ( ) 10. Do you purchase others donut brand while purchase Krispy Kreme Doughnuts? ( ) Yes ( ) (1) No ( ) (2) 11. Which donut brand that you purchase apart from Krispy Kreme Doughnuts? (Answer more than one) ( 1 ) Bapple Donut (1) Daddy Dough(1) Dunkin’Donuts(1)Mister Donut(1) Other (Please specify___________) (1) * 1 it’s mean respondent choose that brand 12. Form question no. 11; why do you purchase those Donut brand? ( 1 ) Price ( ) (1) Ta ste ( ) (2) Quality ( ) (3)Location ( ) (4) Other (Please specify___________) (5) 13. Please rank which Donut brands do you prefer the most ( ) (1-5 1 5 ; 1= most , 5 = lease ) ____________ Bapple Donut ( ) ____________ Daddy Dough ( ) ____________ Dunkin’Donuts ( ) ____________ Krispy Kreme Doughnuts ( ) ____________ Mister Donut ( *It code by how many respondent prefer with 1(most) – 5(lease) in each rank Improvement ( ) 14. If Krispy Kreme Doughnuts has a membership card, would it make you buy Krispy Kreme Doughnuts more than before or not? ( ) 15. If Krispy Kreme Doughnuts launch new branch, where would you like it be located? ( ) Central Plaza ( ) (1)The Emporium ( ) (2) The mall ( ) (3)Robinson ( ) (4) Super market Tesco Lotus, BigC, Careful, and etc) ( , , ) (5) Other (Please specify___________) (6) Personal Data ( ) 16. Gender ( ) Male ( ) (1)Female ( ) (2) 17. Age ( ) Less than 20 ( 20) (1)21-25 (2) 31. (3) 31-35(4) More than 35( 35) (5) 18 . Occupation ( ) Student ( / ) (1)Office Worker ( ) (2) Business Owner ( ) (3)Other Please specify_________ ( ) (4) 19. Income per month ( Less than 10,000 ( 10,000) (1)10,001-15,000(2) 15,001-20,000(3)More than 20,0000 ( 20,000) (4) ___________________________ Thank You _________________ / Coding [pic] [pic] [pic] Graphs 1. Response rate [pic] 2. [pic] 3. [pic] 4. [pic] 5. [pic] 6. [pic] 7. [pic] 8. [pic] 9. [pic] 10. [pic] 11. [pic] 12. [pic] 13. [pic] 14. [pic] 15. [pic] 16. [pic] References †¢ Gilbert A. Churchchill, Jr. , and Tom J. Brown (2007), Basic Marketing Research (6th ed. ), International Edition: Thomson South-Western. †¢ http://www. krispykreme. co. th/